The idea is dead simple, before you can buy something online, the products (SKUs), have to be available online first. If it isn’t online, it can never be discovered, then of course consumers won’t be able to hunt it down and buy it online.
That’s why Products Availability Online (PAO) – PAO is a good health indicator on where the e-commerce market of a particular country is heading. Let’s take a quick look on PAO of leading online marketplaces in selected countries.
800 Million SKUs on Taobao.com – China’s #1 C2C Marketplace (source)
1) These SKUs are not unique, not repeated SKUs count, in actual it could be lesser.
2) Product Availability Online doesn’t mean that the stock is available too. Read For E-commerce Business, Stock Management still Holds the Key to Success.
3) For Lelong’s SKUs count, we excluded 2 categories, namely “House & Property” and “Rental, To Let and For Hire”.
4) Mudah.my is an online classified site, but it is leading in terms of traffic, thus a good benchmark to understand about PAO. Again, we excluded a few categories, namely vehicles (cars and motorcycles), jobs, property, travels, item for swap etc.
Taobao Marketplace is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience.
AmazonUnited States of America
Amazon is an e-commerce retailer that provides a number of products in two segments. It provides its users with merchandise and content purchased for resale fro