Independent fashion designers and sellers now have the opportunity to sell to the same customers who buy goods off Zalora, a Rocket Internet-backed fashion e-commerce store, with the upcoming Zalora marketplace. The platform will be launched in the first half of 2014.

Claiming to have over 15 million visits a month, Zalora will allow vendors from both, Southeast Asia and Hong Kong to create virtual storefronts within the site. The storefront will be run and maintained by the independent seller, with support from a dedicated Zalora account manager. UPDATE: The company will also work with sellers to keep items “fresh” and “fashionable”.

Magnus Grimeland, Managing Director, Zalora said, “We are launching a platform where up and coming brands, boutiques or designers can sell their products alongside our internationally renowned brands, to an already highly established and loyal customer base.”

UPDATE: Zalora will be handling payment of goods. Its spokesperson said, “We will utilise our existing logistics partners and delivery know-how to monitor performance, so service level becomes similar to that of our existing business. We will not compromise on customer experience – it is very important for us.”

UPDATE: Currently, Zalora will not looking at cross-border transactions, but has plans to introduce it later on. The spokesperson added, “We have great experience of logistics and payment across SEA, Australia and New Zealand, so we are very well setup to handle this when the time comes.”

The first 100 signups will receive a free consultation with one of Zalora’s strategic marketplace advisors. UPDATE: All sellers will be charged a commission fee.

The two-year-old company has localised sites in Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Hong Kong and Brunei. It also offers over 500 international and local brands, with more than 15,000 products spread across categories for both, males and females.

Read also: Online mall Lazada opens up its marketplace for fashion businesses


At the moment, Zalora has set up a Fashion Scout force which will search and recruit potential brands and designers to come on board for the launch. Grimeland added, “We are really looking forward to working with them (independent sellers), nurturing them at this stage of the journey and seeing how far their business can expand through our marketplace.”

The marketplace is currently open to applications from potential sellers.