Miriam Warren, VP of New Markets, Yelp Inc.

Miriam Warren, VP of New Markets, Yelp Inc.

Yelp begins its expansion into Asia by selecting Singapore as its first landing pad. The company that connects consumers with local businesses is now available for Singaporeans. Yelp’s free iPhone and Android applications will also be available, together with its free suite of business owner tools.

To ensure that Singapore is the right space to begin with, Yelp’s VP of New Markets, Miriam Warren, made a stealth visit to Singapore back in June to get a better idea for the expansion. We heard that Yelp met with the local players and also government agencies. Yelp is currently finalising their appointment of a community manager in Singapore to manage its operations locally.

Yelp Mobile App  - Monocle - Augmented Reality

Yelp Mobile App – Monocle – Augmented Reality

Food is the heart of many Asian countries, and there are various local and foreign companies trying to stamp their place in a market that is slowly becoming very crowded. Although Yelp’s service lists business in general, users mainly use its food establishment review listings.

Singapore already has a number of mobile and web applications targeted at foodies. Burpple is a social food sharing app that has since expanded into China. Other applications such as ieat Hawker helps Singaporeans avoid yucky foods. During a dinner with the Evernote team after their press conference in Taiwan, CEO Phil Libin also mentioned that the note taking and archiving service is looking to push Evernote Food through the endorsement of local celebrity foodies.

With the foodie service space becoming crowded, will we see another acquisition happening anytime soon in this space? SingTel made a S$12 million acquisition of food portal, HungryGoWhere, earlier this year and the team has been working hard to introduce new services and expand.

Image Credits: Yelp