Byju’s, one of the leading edtech startups in India, has acquired Bangalore-based Vidyartha, a data-driven platform offering customised learning guidance to students.

This acquisition strengthens Byju’s efforts to create personalised learning experiences for the students in the K-12 segment.

Vidyartha started as a career guidance platform for students which later started academic profiling of students by partnering with schools. Now, it offers a full-fledged assessment platform that goes beyond the report card of a student and assesses their interests, personality traits, aptitudes and skills through its proprietary assessments. It uses this data to form a personalised learning plan (PLP) for them, with the goal of maximising their performance and scores.

Also Read: Innovating India: Here are 6 emerging edtech trends to watch for in 2017

Commenting on this Byju Raveendran, Founder and CEO of Byju’s said: “Vidyartha has been doing some great work in the learning guidance and career planning space for school students. They have created a unique learning guidance platform that guides students based on their learning paths. As India’s largest ed-tech company, we are constantly innovating to create highly personalised learning products and Vidyartha will supplement our efforts in doing so.”

Vidyartha co-founders Navin Balan and Priya Mohan said in a joint statement: “While Vidyartha focuses on deep profiling students, creating their personalised learning plan and highlighting their learning gaps, Byju’s addresses these gaps and completes the loop.”

Also Read: This Tiny, 2-year-(Owl)d startup raised US$28M, flew over India, and now looking for a crash landing

Based in Bangalore, Byju is a creator of K-12 learning app which offers adaptive, engaging and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT.

Launched in 2015, Byju’s app has 7 million downloads, 330,000 annual paid subscriptions and sees addition of 30,000 students every month. It has an average time of 40 minutes being spent by a student on the app every day from 1,700-plus cities.

Last month, International Finance Corporation (IFC), a member of the World Bank Group, announced an undisclosed investment in Byju’s. This was followed by a US$50 million in funding round, co-led by Sequoia Capital and Chan Zuckerberg Initiative, a fund launched by Facebook Founder Mark Zuckerberg and Dr. Priscilla Chan. This came in six months after Byju’s raised US$75 million from Sequoia and Belgium-based Sofina in March this year — the largest ever funding round by an Indian edtech company.