Seven Japanese companies have come together — five animation studios and two advertising agencies — to collaborate and establish the web-based content distribution platform Daisuki, which in its literal sense means “I like it so much” in Japanese.
The studios in this collaboration are Aniplex, Sunrise,Toei Animation, TMS Entertainment and Nihon Ad Systems, and two advertising involved are Dentsu and Asatsu DK. Daisuki is aimed at overseas users who want to watch Japanese animation without the hassle of not being able to connect real time, reports SD Japan. The platform is designed to monetize Japanese content while preventing illegal downloading or piracy online.
Merchandise will also be sold on the website, with animation titles expected to be on the platform, like Puella Magi Madoka Magica, Mobile Suit Gundam, One Piece, Lupin The Third, and The Prince of Tennis. By utilizing this platform to better market locally-made content, which will commence in April this year, Daisuki told e27 in an e-mail interview that they are focusing on the English-speaking markets, mostly in the U.S., which is their biggest target market. However, they noted that the company will not just target a single country.
Daisuki also shared that they are currently planning to get involved in different anime events to promote their platform.
Image Credit: Lupin40