300 Ideas. 12 Cities. 1 Stage. APPLY your startup for Echelon 2014 TODAY!Organizing an event? Share it with Asia's tech community on e27!Change the world! Over 200 tech industry jobs in Asia and growing
Technology  12, Dec 2013

A7 from iMedia.fm helping Chinese kids learn English

By

Chinese law allows English to be taught from grade 3. A7 an online edutainment programme by iMedia is helping kids grasp the language earlier

As per a recent Chinese law, from February 2014, English can be taught in schools only from grade 3, when an average child is almost nine years old. How would you then teach a child a new language as the child’s creative, cognitive, and emotional intelligence has usually been shaped by the age of six? Enter, A7 an online edutainment experience by iMedia, a web-to-mobile-gaming media company focused exclusively on exploratory edutainment for secondary level learning

Gavenraj Sodhi, CEO, iMedia.fm Limited

Gavenraj Sodhi, CEO, iMedia.fm Limited

Another online tutorial?
A7 manages to go far beyond one sided online tutorial sessions. It provides an online and offline edutainment experience that brings together creative thinking and storytelling through learning of core subjects starting with English. The programme has a number of animated characters with background storylines that engage with kids to teach them English.

“Our mission is to deliver a delightful, affordable and engaging experience to kids. We don’t want the shortage of decent schools with good English language programs or teachers to be a roadblock for children to learn English and excel in their lives,” expressed Gavenraj Sodhi, CEO, iMedia.fm Limited.

The online learning experience has developed its core US Common Core standards-based curriculum in collaboration with educators and institutions including teaching experts from the New York Department of Education, based in New York and Southfield School District in Southfield, Michigan and a Professor and educational scholar from Cornell University.

Read Also: Here’s how major tech companies are helping students in Singapore

Users can access English lessons for any grade in a classroom or at home by logging on A7’s website. One the child starts learning from A7 parents and teachers can also keep a tab on the kids’ performance. “Assessment happens in a ‘gamified’ manner where children earn points and rewards as they progress through the learning and assessment stages. Parents and Teachers are notified in real-time via the online dashboard, and soon via WeChat, on how their child is performing,” explained Sodhi.

To avoid annoying plug ins and access issues A7 leverages its content using HTML 5. Content is accessed via a Web Browser, whether the child is on their parents’ iPad or on a PC or MAC.

How do the bucks flow in?
While A7 is offered online for free, children can access only a set number of pages. Parents may have to purchase additional stages for a small nominal fee. In addition, in-app purchase is available and offers additional educational-related items of value for a small, additional fee. Also, A7 educational merchandise, tied directly to the story and characters, are also available for purchase and direct delivery to the home.

While iMedia claims to be in the top one per cent out of 1,500 companies it faces stiff competition from companies like ALO7 and 8DWorld. The company has so far managed to receive product and story endorsement from educators in the US and China, their first primary market focus is Chinese children.

Read Also: iamschool stresses the value of ‘glocalization’ with SEA expansion

Saloni Surti

Saloni Surti

A writer by heart, Saloni loves pouring words about anything and everything under this sky. Short stories and philosophy writing come to her naturally.

Work for a Startup

Mobile Marketing Manager
Duriana
iOS developer
A_shakehand
Software Engineer
Ninja Van
Software developer for wealth management startup
Mesitis
Mobile Adv Platform Co-Founder
A_shakehand

Warning: Unknown: write failed: Disk quota exceeded (122) in Unknown on line 0

Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct (/home/wp/public_html/wp-content/plugins/form-maker/session) in Unknown on line 0