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News  26, May 2012

Agoda.com set on penetrating the Indonesian market more through localization

Agoda President Director Robert Rosenstein

Realizing the great potential Indonesia’s online hotel industry, Agoda set up a representative office in Indonesia two years ago. Relying heavily on local expertise and relationships, Agoda have since offered customers the best hotel rates around town.

Having occupied Legian, Bali and Jakarta, the Thailand-based company now sees Indonesia as their home base. Formerly known as ‘PlanetHoliday.com’, the site staffs 20 people on the ground in each respective city and serve many Indonesians who have been moving to the online sphere to make their hotel bookings.

3,000 hotels in Indonesia are currently connected to Agoda. However, most hotel bookings come from BaliJakarta and Bandung alone.

The success of this online hotel reservation site should also be credited to its hotel management system. Agoda gives hotels the autonomy to control their rates and availability, or create bespoke promotions in order to accomplish individualized marketing objectives.

In differentiating theselves from other hotel booking sites, Robert Rosentein, President Director of Agoda, emphasizes that “customers of Agoda will find the widest variety of hotel selections in Asia together with the best all-around pricing.”

“We offer our loyal customers savings via our rewards program. Our websites and mobile sites are widely recognized for their simplicity and functionality. This combination of savings, selection and simplicity is what helps us stand out,” continues Rosenstein.

With deals across cities in Europe and the US, Indonesian travelers can now look forward to more accomodation options outside of Asia.

Agoda also has privileged access to hotels across Indonesia that no other website has ever offered. All hotels can be confirmed instantly without having to find out if one has a booking. Customers can book online, but also via the mobile app as well.

Customers can also save up reward points that they use domestically or during short getaays within respective continents to offset the hotel price when staying in destinations that are further away. For instance, Mandiri Bank is offering greater savings specially for Indonesian customers.

With 170,000 hotels in 22,000 cities worldwide and more than 2.2 million hotel reviews, Agoda is set on bigger expansion plans. Their strategy is to maximize localization, and not merely counting on translations and partnerships. Basically, understanding what local consumers really need and want.

Goutama Bachtiar

Goutama Bachtiar

Goutama is a Technologist, Consultant, Trainer, Writer & Courseware Developer mostly in enterprise space. Having written for a number of other outlets on technology and business, he is fascinated with Tech Investment and Social Tech. The e27 Senior Contributing Writer based in Jakarta counts travel, culture, culinary, coffee and soccer among his myriad interests.

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