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News  31, Jul 2012

BlackBerry Mobile Fusion rides on BYOD trend, increases support to Android and iOS devices for enterprise customers

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(L) Ian Gardner, Director, Enterprise Sales, RIM and (R) Charles Dufourcq, Director, Singapore, RIM sharing the advantages of BlackBerry Mobile Fusion

(L) Ian Gardner, Director, Enterprise Sales, RIM and (R) Charles Dufourcq, Director, Singapore, RIM. (Credit: Research In Motion)

Research In Motion (RIM) brings Android and iOS device support to their enterprise solutions through BlackBerry Mobile Fusion to cater to rising BYOD demands.

Research In Motion’s enterprise solutions has been a strong product for the Canadian tech company. With about 90 percent of Fortune 500 companies and also government agencies as Blackberry customers, the BlackBerry Enterprise Server has been delivering solid experiences to the enterprise world.

Recently, with the rising trend of bring-your-own-device (BYOD),  RIM has continued to improve their enterprise offerings to keep up with the surge of more consumer devices being used in the workplace. With the launch of the new BlackBerry Mobile Fusion, enterprise customers will now be able to manage muli-platforms and multi-devices with the same level of security, manageability  and ease of use as before. This includes iOS and Android device support, on top of BlackBerry 10 devices and the PlayBook.

“For businesses and government, managing a mix of mobile devices on any scale is chaotic. Organizations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem,” said Charles Dufourcq, Director for Singapore at Research In Motion. “BlackBerry Mobile Fusion allows organizations to manage a mixed environment of devices in the most secure, simple, and cost efficient manner possible.

By refocusing on enterprise, RIM introduces the BlackBerry Mobile Fusion to complement products such as BlackBerry Balance and BlackBerry Business Cloud Services. BlackBerry Balance helps demarcate personal and work life, ensuring employees’ freedom to maintain a personal space outside of work.

RIM’s key enterprise markets in Asia are Hong Kong, Singapore, Malaysia, South Korea, Japan and India. By providing support for devices beyond the BlackBerry platform, RIM will be offering their enterprise customers the flexibility to cater to their employees’ demands as the BYOD trend continues to grow. For potential enterprise customers, RIM is offering a 60-day free trial for the BlackBerry Mobile Fusion.

Read the full press release below.

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Singapore, 20 July 2012 – BlackBerry® Mobile Fusion, RIM’s next-generation mobile device management (MDM) solution is now available for enterprise customers in Singapore. Built on the foundation that has established BlackBerry® Enterprise Server as the gold standard for government and businesses, BlackBerry Mobile Fusion delivers a cost-efficient, secure, reliable and scalable solution that consolidates the management of smartphones and tablets running BlackBerry® OS (including support for BlackBerry PlayBook™ and future BlackBerry® 10 devices) as well as Android™ and iOS®*, and provides a single, unified, web-based console for easily managing all devices.

 “For businesses and government, managing a mix of mobile devices on any scale is chaotic. Organizations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem,” said Charles Dufourcq, Director for Singapore at Research In Motion. “BlackBerry Mobile Fusion allows organizations to manage a mixed environment of devices in the most secure, simple, and cost efficient manner possible.

It also means that businesses and government do not have to move to the lowest common denominator on security for all the devices they need to manage.”

BlackBerry Mobile Fusion integrates the market-leading features and security architecture of BlackBerry Enterprise Server (version 5.0.3), providing advanced IT management and controls, a single outbound security connection (256-bit AES encrypted “BlackBerry VPN”), enforceable IT policies, support for BlackBerry® Balance technology, and over-the-air app and software installation capabilities for the management of BlackBerry smartphones and PlayBook tablets (as well as future BlackBerry 10 devices).

For the wide range of government workers around the world and approximately 90 percent of Fortune 500 companies using BlackBerry smartphones today, BlackBerry Mobile Fusion allows them to leverage their current end-to-end BlackBerry security infrastructure and have flexible options for individually liable devices while keeping costs low.

In addition to providing unmatched functionality for BlackBerry devices, BlackBerry Mobile Fusion also provides comprehensive mobile device management capabilities for iOS and Android devices including:

•       Support for multiple devices per user

•       Application and software management

•       Connectivity management (Wi-Fi®, VPN, certificates)

•       Centralized, easy to use, unified web-based console

•       Security and policy definition and management

•       Asset management

•       Configuration management

•       Security and protection for lost or stolen devices (remote lock, wipe)

•       User- and group-based administration

•       High scalability

 

BlackBerry Mobile Fusion software is available as a free download and is priced by the number of devices being managed. Client access licenses (CALs) are available for purchase from are available for purchase from local Wireless Operators or RIM System Integrators. In addition, RIM is offering a 60 day free trial, so customers can deploy apilot before purchasing a single CAL. The 60 day free trial is available at sg.blackberry.com/mobilefusion.

For more information on BlackBerry Mobile Fusion, please visit:

•       http://www.youtube.com/watch?v=8_8fD7Y0M-w 

•       http://www.youtube.com/watch?v=AecH1yhHWpI 

•       http://devblog.blackberry.com/2012/03/enterprise-app-development/  

The industry today:

The BYOD trend is building up in Asia Pacific after gaining traction in the US and European markets.

“The consumerisation of IT is significantly changing how organisations approach their mobility and devicestrategies,” said Tim Dillon, Associate Vice President of Asia Pacific End User & Mobility Research at IDC. “One consequence of this – companies are increasingly faced with a multi-OS, multi-device environments. IDC’s research in Asia-Pacific also indicates that approximately 60% of organisations surveyed have plans in the next 12 months to move to an employee-bought phone and cease providing corporate phones directly for the majority of employees. With tablets, the percentage of organisations planning to enable their employees to bring their own device is approximately 70%.”

“In this context, overwhelmingly, almost 60% of surveyed organisations cited employee productivity as the primary reason for allowing employees to bring their own devices to work.” Tim added. “Not surprisingly with the use of employee-purchased devices growing, organisations have concerns in supporting their employees in this changing environment. The top issues? Managing personal usage on devices, particularly gaining greater visibility of usage costs and security.”

* iOS and Android devices require the Mobile Fusion Client app to enable the BlackBerry Mobile Fusion management services, which is available as a free download for iOS and Android devices from their respective app stores. Device security, manageability and controls vary according to the inherent capabilities of the individual device operating systems.

 

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The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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Featured Image Credits: Lazy Tech Guys

Joash Wee

Joash Wee

Joash is passionate about tech startups and building the technopreneur community. While completing his undergraduate business degree, he decided to take a programming class just for kicks. Fortunately for him, he managed to scrap a pass and it now helps him get by with the geek talk. When he is not discussing about startups or the latest technologies, you can find him reading off his Kindle or taking photos with silver halide salts, old school.

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