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News  17, Jan 2013

Bring a top chef home to cook dinner for you with Clubvivre

By

clubvivre logoEchelon alumnus EvenPanda has pivoted to ClubVivre to focus on private luxury dining.

If you have been following e27 closely, you would have heard about EvenPanda, a marketplace for original experiences, hosted by passionate and real people. EvenPanda was one of the startups exhibiting at Echelon 2012 and recently graduated from Founder Institute Singapore. The company recently pivoted into Clubvivre, allowing its users to have private culinary experiences with top chefs in the comfort of their home.

How does Clubvivre works? Simple. Looking for a top chef to bring home to cook your a private dinner? You can browse the various executive chefs on their web portal and schedule a session with the chef of your choice. Clubvivre takes care of all the administrative issues such as payment and ensures that the chefs on their portal are fun and have the right attitude to provide you with the best home dining experience.

Of course, the service does not come cheap. Pricing comes at a minimum of S$180 per pax, sending an obvious sign that the team is trying to target the top 10 percent of Singaporean wage earners.

While the niche targeting allows the Clubvivre team to focus on a particular vertical, I foresee scaling to be an issue for the new platform. To scale financially, the team would have to grow the number of executive chefs on its platform. There’s only so many clients each chef on the platform can serve every month. Perhaps that is why the team shared last evening at the Founders Institute Singapore event that they are looking to scale regionally to countries such as Bali (Indonesia) or Thailand, where there is a high number of expats with a high spending power.

If you are looking to enjoy a different kind of dining experience, or throwing a surprise party to your partner, do try Clubvivre out and let us know your experience.

On another note, the Clubvivre team also shared an excellent article on their learning and main takeaways from their previous venture EvenPanda on their official blog. The article talked about how less is more, demand versus supply, the importance of distribution, the definition of success, as well as idea versus execution.

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Jacky Yap

Jacky Yap

Having spent one year abroad in Shanghai under the NUS Overseas College Programme, Jacky has an avid interest in entrepreneurship and web based startups. Jacky used to run N-House, Singapore's first entrepreneurial themed residence in NUS, and was also part of the organizing team for Startup Weekend Singapore 2012. You can reach him at jacky [at] e27 [dot] co

  • Saya Maniti

    how is this a tech company.

  • http://twitter.com/Jackyyapp Jacky Yap

    Hi Saya!

    Thanks for the comment. Clubvivre is somewhat similar to other companies that revolves around a marketplace such as AirBnB: connecting demand to supply (chef).

    While Clubvivre is not a tech company yet and only a startup right now, I can forsee future features (should the company grow) to include: ability to match budgets, requirements, location, availability/online booking systems, read reviews from other clients, etc.

  • http://www.facebook.com/andriesdevos Andries De Vos

    Hi Saya, thanks for the comment. To Jacky’s point, Clubvivre is tech-enabled making it easier to match two different sides of a marketplace.

    The most obvious feature in which we do this currently, is by controlling the RSVP and payment process. Amongst other things, we collect money upfront, as well as a deposit, to protect our chefs and curate third-party vendors. Our platform is designed to be scalable, so we can easily add features in the future that will add further value to each side of the marketplace: gift vouchers, private communication tools for group participants, reviews, as well as for instance analytics for chefs.

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