Couple app Between launches sticker store with version 1.4.0 update
Korea’s Between launches their sticker store featuring both local and foreign popular cartoon artists.By Joash Wee 22 Jan, 2013
VCNC, the company behind fast rising couple app Between, has just released their version 1.4.0 update which includes a sticker store. The newly added sticker store currently offers eight sets of stickers for users to purchase, including the first two sets provided during the launch of the sticker feature back in November last year.
Talking to co-founder Edward Lee, he said that the couple app now has over 2.3 million downloads, growing over 300,000 additional downloads since they crossed the two million downloads mark a month ago.
The sticker store will use Apple’s App Store and Google Play’s payment gateway for sticker purchases. Currently all eight available sticker sets are priced at US$1.99, or S$2.58 for Singapore users. The stickers are from both Korean and foreign artists and includes popular cartoon artist HJ Story. The sticker store is VCNC’s second step to monetize from their app. They initially tried out an “Event Box” feature early on but have since focused on the stickers.
From the sticker store, users can see a “Brand” tab which currently has no offerings yet. According to Edward, the team is looking to engage brands who are would like to reach out to their strong base of users. The niche couple space would provide these brands with easier targeting. Observing what chat apps like LINE and KakaoTalk are doing in the region, Edward also mentioned that they are watching the games space to see if there’s an opportunity for them to bring more value to couples. Whatever their future plans, Edward and the VCNC team will continue to stick to the company’s goal of “enhancing offline relationships by providing an emotional mobile service”.