Besides expressing his “excitement” on the partnership with Deezer, P Subramaniam, Chief Marketing Officer, M1, said, “The launch of this service further enhances M1’s suite of mobile content and applications. We will continue to collaborate with partners to deliver innovative and compelling products and services for our customers.”
To promote this service among M1 subscribers, Deezer will offer its Premium+ service to M1 customers at a special price of S$5.99 a month as opposed to the usual fee of S$9.90. This offer is valid for a maximum subscription period of six months and only available to M1 customers who sign up by 30 June 2014.
Deezer services face no interruption from advertisers and will be available across iOS and Android-based smartphones and tablets, computers and M1’s MiBox Internet TV service.
“Singaporeans have always been music lovers, but have recently turned into bigger fans with easier access to legal and unlimited music. This is echoed by the tremendous interest and uptake in our services since we launched in Singapore last year, which will continue to grow through the partnership with M1,” said Clément Gossé, Business Development Manager for Asia Pacific, Deezer.
Exclusive content and recommendations are also available to customers, and customers can pay their Deezer Premium+ subscriptions through their M1 bills, removing the need for credit card payments.
“The collaboration provides the most competitive and affordable music streaming service in Singapore. Singaporeans can now enjoy the largest music catalogue of over 30 million tracks, anywhere, anytime, with or without network connectivity. Having music on-the-go can enhance your commute to work, whether by car or train,” added Gossé.
Tie-ups with local mobile service providers – DiGi in Malaysia and dtac in Thailand – is just one example how Deezer is tapping into the local market. DiGi and dtac users can subscribe to Deezer’s music streaming service and choose from over 30 million tracks. DiGi also offers subscribers to make pop tracks from Deezer’s catalogue as their dial tone.
In an interaction with e27, earlier, Dona Inthaxoum, Head of Label Relations, Asia and Oceania, Deezer, had said, “Deezer’s partnerships are designed to sustain engagement with consumers, ultimately adding value to their everyday lives and positioning Deezer as the can’t-live-without music application within every smartphone.”