Deezer partners with GrabTaxi to offer a musical ride
The two are joining hands for a contest that will let GrabTaxi users win a free two-month Deezer Premium+ subscriptionBy Terence Ng 01 Jul, 2014
First-time users in Singapore will need to download the application, activate their account and complete one successful ride to qualify. Malaysian MyTeksi users, though, will need to complete one successful ride, as well as refer another person to download and activate a MyTeksi account, whether they are existing or new users. All users are only allowed to participate once.
Deezer Premium+ lets GrabTaxi users explore and listen to over 30 million tracks on their computer and mobile device, whether online or offline. The offline mode allows them to enjoy their most listened-to playlists and albums while on the road, even in places with spotty mobile data coverage.
Dona Inthaxoum, Deezer’s Head of Label Relations for Asia and Oceania noted that this partnership brings convenience to music fans while they are on the go. “Music is a perfect travel companion for many music fans, especially during their daily commutes,” she said, “Through this partnership with GrabTaxi, we’re proud to bring additional enjoyment to taxi rides by giving passengers in Singapore and Malaysia direct and easy access to their favourite tracks without the worry of a stable internet connection.”
GrabTaxi’s General Manger for Singapore Lim Kell Jay added that this partnership is a first-of-its-kind in Southeast Asia, giving GrabTaxi users a value-added service on top of their core service. “We are excited to be partnering with one of the top music streaming sites in the world,” he said, “We are consistently seeking to understand the evolving needs of our users and we believe that this partnership will be extremely appealing for our users who are also music lovers as well.”
GrabTaxi and MyTeksi users in Singapore and Malaysia who have completed the contest requirements will need to email their account details (together with their referral’s account details, for Malaysian users) to a GrabTaxi representative to redeem the Deezer Premium+ code.