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Business  13, Jan 2014

High on Lazada’s agenda: Developing marketplace & boosting mobile play

Magnus Ekbom, CEO, Lazada Indonesia shares the highlights of last year for the online shopping mall, along with focus areas for 2014

The year 2013 has been a great one for Lazada, the online shopping mall, in terms of traffic and development. Its latest event #Sale1212, which was held at the end of last year, has been a great closing for Lazada’s overall growth. After receiving considerable funds last December, its main focus areas for 2014 include enhancing its mobile strategy and marketplace development.

“The growth of traffic has been great. However, Lazada’s biggest achievements in 2013 are our feat of doubling customer satisfaction and launching of marketplace, a platform that enables merchants from all around Indonesia to unite under Lazada,” shared Magnus Ekbom, CEO, Lazada Indonesia. The online mall also saw a healthy growth of transactional volume, he added.

The year ahead
Lazada’s biggest challenge in 2014 is to sustain healthy relationships with- and ensure the growth of- stakeholders, which include partners, suppliers, logistic companies, and merchants.

Lazada is working on two strategies to achieve the same…

Going the marketplace way
The online mall is planning to develop a marketplace – a platform that has proven to be an effective approach for offline merchants to reach online customers. Last year, big guns like The Body Shop and iBox have adopted the same.

Read also: Online mall Lazada opens up its marketplace for fashion businesses

Ekbom shared that the biggest challenge for e-commerce companies is to alter the mindset of customers that existence of offline stores is irreplaceable. The debate of online store vs. offline store should not be our paramount concern; in fact, we are to make sure that choices are always available to customers.

Strengthening mobile
Lazada will focus on the development of its mobile service. It has already launched its Android application and the iOS version soon will follow. “More and more customers are getting attached to their smartphones and we will provide them with the best shopping experience possible through our mobile service. Our customers will be able to shop anywhere and any time via their smartphones,” said the Lazada Indonesia CEO.

Cash on delivery rules the roost
Cash on delivery is still one of the favourite modes of payment. This is especially true for customers that live in villages. Most of Lazada’s customers are from Java, but then Sumatra and parts of East Indonesia are showing promise, revealed Ekbom.

Read also: Lazada CEO: “Live and breathe the customer experience everyday”

Another payment method that proves to be popular is bank transfer. Lazada believes that the trend of using credit cards as a payment method is also on the rise. This shows that customers’ confidence towards brand Lazada is growing significantly, concluded Ekbom.

Translated from: DailySocial

Adrian Tjahjadi

Adrian Tjahjadi

Adrian Tjahjadi is a life-long learner who is eager to make a difference in someone’s life, however small it is. A former Singapore ASEAN Scholarship recipient, he has wide-range of interests: personal development, technological advancement, brand management, and advertising. Currently an undergraduate student in Indonesia-based Universitas Pelita Harapan, he is most likely spends his free time satisfying his hobbies - running, backpacking, photography, and magic.

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