HungryGoWhere announces online reservation service



Singapore’s leading restaurant review site, HungryGoWhere has just announced that their restaurant booking feature has just gotten better. In a newsletter titled “Good as new”, the newly revamped booking feature makes it even easier for hungry users to reserve a table at their favourite restaurant.

The newsletter reads, “And speaking of new, we are proud to announce our new reservations service at Instantly confirm tables at places like My Humble House and Da Paolo Ristorante any time of the day, without having to search for telephone numbers or wait on the phone. Along the way, lock into sweet deals such as 50 per cent off for lunch or dinner at Zero.Zero, a Japanese-Italian-French restaurant at The Central; or tuck into a three-course set dinner for a mere $90++ (Usual price $120++) at the very romantic The Cliff Restaurant on Sentosa.”

When we visit the new HungryGoWhere reservation tab, there are only 15 restaurants around Singapore available for reservation. However, with the huge restaurant database, we expect that number to skyrocket in the coming few days. The revamp is the first major update from HungryGoWhere, since they were acquired by SingTel for S$12M. The HungryGoWhere’s reservation system is not a new feature, and was previously executed and powered through TableDB. Now, HungryGoWhere is plugging in a reservation tab into its main website, with contents similar to those from TableDB. A source close to the team told us that the move is to create more awareness among HungryGoWhere users that they do provide a reservation feature.

With the newly introduced reservation tab, HungryGoWhere now heats up the competition with Chope and Reservelt which also operates in the restaurant reservation space. For the end users, this definitely provides them with more options to reserve their restaurants from.

Online restaurant reservations seem to be maturing in Singapore. So how will the Ticktok app, that provides accurate and comprehensive queue time information, fare in Singapore? Hungry foodies will only need to reserve their restaurant in advance to avoid long queue time now. Will we also see similar feature coming out from Wongnai, Thailand’s equivalent of HungryGoWhere? Only time will tell.


Jacky Yap

Having spent one year abroad in Shanghai under the NUS Overseas College Programme, Jacky has an avid interest in entrepreneurship and web based startups. Jacky used to run N-House, Singapore's first entrepreneurial themed residence in NUS, and was also part of the organizing team for Startup Weekend Singapore 2012. You can reach him at jacky [at] e27 [dot] co

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