Indian IT firm Birlasoft acquires CRM solutions provider EnablePath
With the acquisition, Indian IT firm, Birlasoft has entered the global CRM cloud market and aims to get into strategic high-end business consultingBy Saloni Surti 13 Jan, 2014
Birlasoft, the Indian IT services arm of the CK Birla group, a global diversified conglomerate acquired EnablePath, an Atlanta (USA) based CRM solutions provider. Financial details of the acquisition were not revealed. For the record, Enablepath is a salesforce.com partner.
The acquisition is a part of larger strategy of Birlasoft to leverage the shift in enterprises from ‘build model’ to business process led ‘consume model’ and a focus on ‘IT outcome’ to ‘business outcome’ based services enabled by technology disruptions like cloud, analytics and mobility.
“Even at the CK Birla group companies, we see the need for cost optimisation, faster time to market, improved post sales service and enhanced analytics for planning and execution,” said Amita Birla, Chairman, Birlasoft.
With this acquisition Birlasoft aims to drive in strategic high-end business consulting, cloud transition, implementation, integration and app exchange services developed on the Salesforce.com platform. The service will aim to provide full-suite of solutions around sales, service, marketing and related cloud environments value chain, in the enterprise and commercial mid-market segments.
“This uniquely positioned entity will provide significant added capabilities in all aspects of Cloud Computing Consulting and Services. Birlasoft’s elite customer base, global footprint, ability to scale and financial strength would allow us to address larger opportunities and to capitalize this fast growing market,” expressed Riddle Ernie, President, EnablePath.
The global IT service provider offers services around business applications such as CRM, SCM, ERP and related solutions around HCM, QA and Analytics. However, with the need of CRM being integrated into sales to service value chain Birlasoft decided to make its first investment in this space.