Indonesia's wedding platform Bridestory secures seed funding
This startup will use the funds to help more couples ring the wedding bells with more features and staffersBy Elaine Huang 26 Aug, 2014
Indonesia-based Bridestory has today announced securing seed funding from US-based private equity firm Sovereign’s Capital, BEENOS Plaza, East Ventures and Fenox Venture Capital. The amount was not disclosed.
According to an official release, the wedding platform, which acts as a combination of Pinterest, Yelp and The Knot for engaged couples, intends to use the new injection of funds to boost product development efforts and add to its current headcount.
At the moment, there are 22 people in the company co-founded by Emile Etienne and Kevin Mintaraga. The latter told e27 that there are plans to expand to more than 30 people in the next six months.
Given that it was launched in April 2014, Bridestory is still rather new. However, in four months, more than 300,000 inspirational ideas have been uploaded by thousands of wedding vendors, such as caterers, bridal dress shops, photographers and event venues, onto the platform.
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The startup works two ways: not only does it help couples find and gather research on how they should hold their ideal wedding, it also offers vendors visibility to potential customers. Its subscription-based business model also allows vendors to set up an account, generate business leads and analyse page traffic.
At the moment, locations are still limited to Indonesia. However, going forward, Bridestory is looking to “capitalise on the global market as it expands beyond Southeast Asia by the end of the year,” read the same document. If it does so, it will definitely face competition from various hyperlocal wedding resource platforms, like PlanYourWedding in Malaysia.