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Resource  12, Jul 2012

[Infographic] Blackbox reveals that Singaporeans are more interested in underage prostitution scandals

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Monthly interviews conducted by Blackbox reveals some interesting online media behaviours of Singaporeans.

One of the few things that Blackbox Research conducts is a monthly You Know Anot? sentiment meter. This meter aims to measure what Singaporeans are thinking. Each month, the team interviews Singaporeans from all walks of life and shares their findings publicly.

In their latest You Know Anot? series, the team looked at Singaporeans’ evolving news habits, including online comments. The interviews which are reflected on their latest infographic, shows some interesting findings:

In May, it was not the Hougang by-election that most captured attention, but rather, Singaporeans were more interested in other sensationalized news such as men who were charged in underage prostitution scandals. The interviews also revealed that Singaporeans do not always trust what they read, and in terms of consumer trusts, Yahoo! Singapore News is on par with mainstream news site Channel News Asia. About 82% of Singaporeans do not post comments online.

Here is the full infographic from Blackbox Research:

Jacky Yap

Jacky Yap

Having spent one year abroad in Shanghai under the NUS Overseas College Programme, Jacky has an avid interest in entrepreneurship and web based startups. Jacky used to run N-House, Singapore's first entrepreneurial themed residence in NUS, and was also part of the organizing team for Startup Weekend Singapore 2012. You can reach him at jacky [at] e27 [dot] co

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