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News  15, Jun 2012

Japan advertising company, mediba, signs strategic partnership with Thai mobile marketing firm MCN Asia

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mediba, a Tokyo-based company that provides cutting-edge media production and other services, have announced the establishment of a strategic partnership with MCN Asia, a Singapore-based Thai  mobile marketing company, to build and expand the ad business in Thailand.

MCN operates a highly profitable mobile ad platform business based on its proprietary search engine technology. The company boasts a significant client network, making it one of the top three major Thai mobile operators. Tokyo-based mediba provides cutting-edge media production and other services to connect corporations with end-users within the mobile space. By combining MCN’s search engine technology with mediba’s mobile ad business expertise and technological know-how, the two companies expect to establish and strategically expand their business into Thailand’s promising market for advertising and advertising related services.

In Thailand, the number of smartphone users has been increasing dramatically, and 44 percent of Internet users access the Internet via their mobile devices which makes expansion into this market promising. mediba expects to further expand into the rapidly growing Southeast Asian ad network market and provide advertising related services to global corporations.

About MCN Asia (Thailand) Co. Ltd.
MCN Asia has a proprietary search engine solution and ad network platform that takes advantage of its search engine technology.

About mediba Inc.
mediba Inc. provides advertising, media production, and new business services through their core business of au portal, KDDI’s portal site. In the evolving mobile world, mediba is delivering timely services from providing smartphone applications and services, to connecting companies with users.

Joanna Yeo

Joanna Yeo

Joanna comes from a unique background mix of Life Sciences and Technopreneurship at NUS. Having gone through more than half a year of internship with a local startup under NUS Overseas College's innovative Local Enterprise Achiever Development (iLEAD) programme, she developed a keen interest in the tech scene. Joanna is also running N-House, an entrepreneurial residence at NUS. The geek girl at heart loves her dog, travelling and learning new things everyday!

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