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News  27, Feb 2013

Japanese kawaii-esque chat app Decolink seeks to attract teenage girls

Decolink targets young females with kawaii stampsDecolink, created by CyberAgent, seeks to attract teenage girls with a penchant for kawaii stamps, text and full customization.

Chat apps, chat apps everywhere. It seems like there is a plethora of different mobile chat applications, starting with NHN Japan’s Line spearheading the fierce competition. Let’s not forget DeNA’s Comm, KakaoTalk, Whatsapp and WeChat.

Now, there is also Decolink, a creation by CyberAgent, offering cute animated stickers and full customization of background image and fonts for different chat windows. SD Japan reports that not too surprisingly, it targets teenage girls with a penchant for kawaii-esque stamps. Users can only add a maximum of 100 friends on the app, which, though available on iOS and Android, is only downloadable in Japan.

Read also: Will instant messaging applications kill SMS in 2013?

With many Asian messaging apps, stickers and decorative stamps play a huge part in helping users decide whether they should commit to it. Decolink, with over 10,000 of those — some animated — will definitely use them to steal the thunder from their competitors and attract their target audience. Plus, the app, under CyberAgent, will be able to bank on the huge Ameba Blog platform, which had more than 20 million users as of January 2012. It has a large Japanese community, which includes famous celebrities.

While it probably will not be able to overtake the successful LINE app, it should be able to achieve what it set out to snag — teenage girls and young women.

Image Credit: Decolink

Elaine Huang

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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