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Investment  19, Jun 2014

Meet Appier, Sequoia Capital’s first investment in Taiwan

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Taiwanese ad-tech firm Appier has received US$6 million from Sequoia Capital. Where will it go next?

Taiwan-based advertising technology startup Appier has announced receiving US$6 million from US-based venture capital firm Sequoia Capital in a Series A round, according to TechCrunch.

Appier is most known for its technology, which enables “real-time bidding and programmatic media buying, artificial intelligence and Big Data, cross-screen targeting, and audience profiling”. Cross-screen targeting, for example, is especially valuable for advertisers who want to get their message out to consumers across devices.

Also Read: SingTel’s Amobee boosts ad space by acquiring Kontera and Adconion

Founded in 2012, the firm has additional offices in the US and Singapore, and wishes to set up a fourth office in Japan, reported Chinese-language publication NowNews.

In addition, it intends to use the new injection of funds to boost product development and research efforts, as well as to increase the number of international sales offices, especially in Asia.

This is Sequoia Capital’s first bet in Taiwan, which makes one hopeful for more to come.

Elaine Huang

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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