Mobile ad network InMobi creates $25M fund for indie developers

The fund will be utilised by InMobi to monetise solutions solution for games; developers can build strategies around emotional state of players

InMobi  lead

InMobi, the independent mobile advertising network built from India, announced its new monetisation solution for games. To back this solution, InMobi has also created a US$25 million fund for indie game developers.

This solution allows developers to optimize their monetisation strategies based on the emotional state of players as they move through different stages of the game. The solution offers a range of ad formats that include Playable Ads, which is developed in partnership with app virtualisation company Voxel, and it offers 20 to 40 second interactive ads where users can test-drive the game being advertised from within the original game.

Interstitials are the full-screen ad units customised with native frames and animations that mirror a game’s visual elements and mechanics. The Video ad format has 15 to 30 second advanced video ads, ideal for positive breaks within a game like level wins. And the Rewarded ad format allows a user to earn rewards such as virtual currency for specific actions that include watching a Video Ad or interacting with a Playable Ad.

The monetisation solution for gamers also includes a unified analytics platform, partner management and creative consulting services.

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With this fund, it aims to create several millionaires in the indie game developer community. InMobi will provide advisory services including global scaling, monetization, and ad experience creation to developers who enroll through 2014. The fund will equip indie game developers to increase their app revenue through monetization.

“InMobi is focused on enabling indie developers scale globally. With a dedicated program like InMobi Monetization Solution for Games we are reiterating our commitment to this community,” said Piyush Shah, VP – Products, InMobi. “We expect this program will help us partner with some of the most innovative minds in the gaming world to further push the envelope on their ad experiences,” he added.

Twishy

A writer at heart, Twishy thinks that no idea is small and nothing is a mistake. Some of the great works come from beautiful mistakes that are perfectly imperfect. She believes in unearthing new talent and feels that genius can be written on a bar napkin too. Incisive reporting coupled with exceptional ideas has been the love of her life. When not writing, one can find her exploring the best places to hang out with loved ones.

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