Animoca sees 220M downloads in total app installs; launches new games

Mobile game developer and publisher Animoca is expecting to hit 350M downloads in 2014; several more launches expected in coming weeks

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Hong Kong-based mobile game developer and publisher Animoca today announced that it has surpassed 220 million in total app installs, and that it has launched six new games, bringing its total portfolio to more than 350 titles. This means that an average title has 628, 571 downloads.

The six new games are: Star Girl: Valentine Hearts, Pretty Pet Jewel Town, Clumsy Cuby – Interactive Pet, Beauty Idol, Doraemon Repair Shop, and Hidden Origin.

David Kim, Co-founder and CEO, Animoca said, “The new Animoca games launched so far this year are just a sign of things to come as we prepare to announce several more exciting new launches in the coming weeks.”

He told e27 that the Star Girl fashion role-playing game franchise garnered success in 2013, which justifies the firm’s decision to expand into Star Girl Moda Italia, Star Girl: Beauty Queen, Star Girl: Fashion Style, Star Girl Christmas and its newest title, Star Girl: Valentine Hearts. In addition, Astro Boy Dash, Thor: Lord of Storms and Thor: Champions of Asgard did well in the last year.

He added, “In terms of our edutainment portfolio published under the Baby Cortex label, we are happy about the success of Math Run, which combines running gameplay with arithmetic challenges.”

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While he shared that the firm is not too concerned about hitting a specific number of downloads, they can “expect to surpass 350 million downloads at some point in 2014″.

For the record, in 2011, Outblaze Ventures Holdings Limited, the parent company behind Animoca, managed to secure investment from Intel Capital and IDG-Accel China Growth Fund III L.P..

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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