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News  19, Mar 2013

First-person shooter UberStrike goes freemium on iOS and Android

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FPS game goes free on tabletsUberStrike goes on tablets with the freemium model for the iPad and Android tablets. According to Cmune founding partner Benjamin Joffe, the freemium model is not for everyone.

Earlier this month, China-based game developer Cmune released free iOS and Android tablet versions of its first title, UberStrike, a first-person shooter game, reported The Next Web.

Last October, a paid beta version of the social shooting game was made available on the iPad. But now, with it being free, many users are complaining — as with many freemium games — that it has become more “pay to win” than anything.

Benjamin Joffe, founding partner and business intelligence chief at Cmune clarified the decision to go freemium with e27. “Freemium is not for everyone. [...] We went for that pricing model as it allows to move from ‘game-as-a-product’ (in a box, finished once and for all) to ‘game-as-a-service,’ constantly evolving and improving. The model is not better or worse, it all depends on what you want to build, and how much feedback and interaction you want with users. Box products are ‘fire-and-forget,’ services have to be strong at operations, support, community engagement, content, etc.”

He added that with real-time multiplayer 3D first-person shooting games, it takes a lot more effort than creating a Flash-based game or single-player mobile game. With over 10 million players, they started attracting various investors like Skype founders and DCM, which helped Cmune grow their team and expand to other platforms.

The game started off as an Apple Widget, then on the web, MySpace and even Cyworld. The old music networking space and South Korean networking site slowly declining, while Facebook started to gain more support. But why did they take this long to start on iOS? Benjamin clarified that this was a question of technology. “Very simply because iPads became strong enough to support our game only recently. Tablets are great but not quite the CPU and graphic capabilities of computers or consoles.”

Image Credit: UberStrike

Elaine Huang

Elaine Huang

Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic's School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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