INDONESIA NEWS WORLD

Brand24 expands social media monitoring service to Indonesia

Another social media monitoring player sees a huge potential in the promising growth in Indonesia’s social media sphere, with Poland’s Brand24 expanding into the local market.

By Goutama Bachtiar

Tagged as a social CRM and social media monitoring platform, Brand24 allows users to track internet buzz from blogs, Facebook, message boards, Twitter and YouTube as well as local leading community portal Kaskus.Founded in April 2011 by Mike Sadowski and Charles Wnukiewicz, the company is headquartered in Wroclaw and has attained its popularity in Central Europe and managed Panasonic, AirFrance and Intel among other key clients.

Like any other similar tool, brand (product, keyword, competitor) monitoring, sales support, marketing promotion and PR campaign performance, notification email, online discussion, influencer and sentiment analysis are offered as its features.

The UI is designed as simple as it could be, and an e-consultant — part of technical support team — will be there to assist users with one’s first project and make sure the result is accurate. The subscription model is pay-as-you-go, and users can cancel the subscription at any time. Brand24 supports international credit cards: VISA, MasterCard, DinersClub International and JCB.

Brand24 Dashboard

Brand24 Dashboard

Users are entitled to export and download reports of data analysis, charts and quotes in Microsoft Excel and in PDF format, as well as the infographic related to our brand and product’s important data.

Besides current results and future forecasts, the platform allows us to download and analyze past results, which can be helpful in looking at the bigger picture of one’s brand, competitor data, trends and particularly customer behaviors and opinions, in the aim of enhancing sales and brand value.

Brand24 is currently available in English, Polish and Bahasa Indonesia version. In Indonesia the company is officially represented by another Polish company, an agency firm Joy Intermedia.

A seven-day free trial is offered to companies who would like to try. The service has three packages: Professional premium targeting SMEs and agencies, professional business for mid-enterprises, and professional max for big enterprises. The number of keywords and users, update interval, PDF report generation, consultant and API availability, are factors differentiating these packages.