SingTel's NewsLoop finds out how Southeast Asians read their news
National news is the most favoured category on Singaporean telco’s news aggregator app NewsLoop. What else did it learn about user preferences?By Elaine Huang 01 Apr, 2014
News on mobile isn’t new. In fact, it’s becoming a staple for many avid readers in Southeast Asia and Australia. With more than 1.2 million downloads, Singapore-based content aggregator app NewsLoop (owned by SingTel), reports numbers and releases data about the preferences of its readers.
Here are some key points:
- Users in Singapore, Malaysia, Thailand and Australia prefer the ‘national news’ category to other categories
- Users in Indonesia, on the other hand, prefer articles relating to ‘tech and gadgets’
- More than 60 per cent of NewsLoop users are Professionals, Managers, Executives and Businessmen (PMEB) males between 25 to 44 years old
- Between 60 to 70 per cent of the users engage with the app throughout the day. There is often a peak during breakfast and lunchtimes, with a drop during dinner, and a slight rebound at night.
Michael Smith, Chief Commercial Officer, Group Digital L!fe, SingTel stated:
“The analysis provides a number of interesting insights into the NewsLoop consumer’s behaviour. It is very interesting that national and international news typically rank first and second in all countries. It is easy to assume that most would use their mobiles for entertainment, rather than hard news stories, but NewsLoop users, who are said to be a majority of highly educated PMEB males, prove otherwise. A recent BBC global report supports this finding, as it notes that affluent consumers mostly use news apps on their mobile while the general population favours social network apps.”
Recently, the app was given a facelift. Now, users will be able to browse video content with NewsLoop TV, and select their preferred news sources and categories of interest whenever they log on.
For the record, NewsLoop offers content from 600 publishers with 30 news and lifestyle categories to choose from. It has presence in Singapore, Malaysia, Thailand, Indonesia and Australia.