News on mobile isn’t new. In fact, it’s becoming a staple for many avid readers in Southeast Asia and Australia. With more than 1.2 million downloads, Singapore-based content aggregator app NewsLoop (owned by SingTel), reports numbers and releases data about the preferences of its readers.
Here are some key points:
Michael Smith, Chief Commercial Officer, Group Digital L!fe, SingTel stated:
“The analysis provides a number of interesting insights into the NewsLoop consumer’s behaviour. It is very interesting that national and international news typically rank first and second in all countries. It is easy to assume that most would use their mobiles for entertainment, rather than hard news stories, but NewsLoop users, who are said to be a majority of highly educated PMEB males, prove otherwise. A recent BBC global report supports this finding, as it notes that affluent consumers mostly use news apps on their mobile while the general population favours social network apps.”
Recently, the app was given a facelift. Now, users will be able to browse video content with NewsLoop TV, and select their preferred news sources and categories of interest whenever they log on.
For the record, NewsLoop offers content from 600 publishers with 30 news and lifestyle categories to choose from. It has presence in Singapore, Malaysia, Thailand, Indonesia and Australia.