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Business  25, Feb 2014

Snapdeal forays into e-learning space. A way to fight competition?

Snapdeal has currently partnered with six e-learning websites to create an online education marketplace

Leading Indian online marketplace, Snapdeal has entered the e-learning space; has added services from online education websites to its portal.

The website has partnered with six online education websites, including Edukart, Simplilearn, Test Funda, Mati Gati, Practice Guru and Mock Bank.

Currently the education marketplace appears on the left side category list on Snapdeal’s homepage. On clicking the ‘Online Education’ option, users can access various educational services.

According to a report by The Economic Times, India’s online education market is expected to reach to US$40 billion in 2017. The market was estimated to be at US$20 billion in 2012.

While Snapdeal is the first online education marketplace, it will face stiff competition from websites such as Shiksha.com and Meritnation.com.

Read Also: Indian social networking site Worldfloat launches e-commerce feature

According to a report by ASSOCHAM, the Indian e-commerce market at grew 88 per cent in 2013 to reach  US$16 billion.

Indian e-commerce space has been buzzing with heated competition from the past few months. While consolidation has been helpful in tackling the competition to a certain level, ‘big daddies’ of the space have been fighting tooth and nail to maintain their position.

Snapdeal’s arch rival Flipkart has been expanding its portfolio. The website recently launched its private label for apparel named Flippid. It also opened its logistics arm eKart to deliver packages for other properties.

To keep up with growing competition, online fashion and lifestyle portal Myntra launched a hybrid marketplace model.

Snapdeal was founded by IIT alumnus Kunal Bahl and Rohit Bansal in 2010. The website was initially structured to be daily deals website. However, Snapdeal adapted the marketplace model in 2012.

Featured and Lead Image Courtesy: Snapdeal

Saloni Surti

Saloni Surti

A writer by heart, Saloni loves pouring words about anything and everything under this sky. Short stories and philosophy writing come to her naturally.

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