Tag Archives: samsung


3 branded marketing campaigns that got it right

3 branded marketing campaigns that got it right

Creating a successful branded marketing campaign that gets people talking has become increasingly challenging with so much digital noise When it comes to creating a loyal following of dedicated consumers, there are no silver bullets. For every company that has found a successful path, there are many more who failed. To ensure your company is


5 Western startups expanding into India that you should know

Foreign entrepreneurs say being one of the fastest growing economies in the world, India can no longer be ignored by companies nursing global ambitions Speaking at the the World Internet Conference in China in November last year, Jun Lei, Co-founder and CEO of Xiaomi said that India is becoming its largest overseas market. Xiaomi, which came


Wattcost: A device that tracks electricity usage wins app challenge

Wattcost from Australia beat five other finalist from India, Singapore, Thailand, Philippines and Indonesia to win the inaugural Singtel Group- Samsung Mobile App Challenge Australian startup Wattcost took home top honours at the inaugural Singtel Group- Samsung Mobile App Challenge held yesterday in Singapore. The wireless beacon that comes with a mobile app and monitors

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ITE-Samsung Tech Hub to provide ‘real-world training’ to ITE students

The initiative will focus on display and mobile technologies with an aim of creating a local, specialised workforce The ITE-Samsung Tech Hub officially opened on Friday, November 21, 2014, at ITE (Institute of Technical Education) College East in Singapore, with an objective of “providing real-world training” that will enhance the employability of ITE students. The initiative is part of the ITE-Samsung Industry Project Programme. Samsung


Samsung and SingTel offer one lucky startup access to their 500M mobile customers

The three-day competition organised by SingTel and Samsung starts in Singapore today, with a final winner to be announced on November 26 Samsung and SingTel Group have today launched a three-day mentorship event in Singapore comprised of candidates admitted from a series of local competitions held in the region since May. The potential loot: access to


3 mobile reasons to attend Echelon Thailand

How you do snag that mobile consumer? How do you build innovative apps? Echelon Thailand will discuss and debate all that startups need to know Ever since the first iPhone was launched in 2007, smartphone technology as well as mobile apps and their ecosystems have advanced at a tremendous pace. Now, with the aid of apps,

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Weekly Cornerplay: In search of a perfect pair of Bluetooth headphones

This week, Jeffrey Yuwono reviews Bluetooth headphones. What does he have to say about Samsung Gear Circle, Jaybird Bluebuds X and Valore VL-BTi25? Samsung unveiled a Bluetooth wireless headset a few days ago called the Gear Circle that can attach together to form a necklace of sorts, which the press promptly made fun of. Fast Company: Would

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SingTel launches accelerator challenge for startups

The challenge is to find and incubate the next best app or service focussing on consumer lifestyle and the Internet of Things SingTel is organising the SingTel Accelerator Challenge to find and incubate the next best app or service for consumers, focussing on consumer lifestyle and the Internet of Things. This challenge is supported by


GigOut! launches app on Samsung GALAXY Tab S devices in Singapore

Concert discovery startup GigOut!’s Android app is now preloaded on Samsung GALAXY Tab S devices in the city-state Singapore-based concert discovery startup GigOut! has launched its first ever Android app but it isn’t on the official Google Play Store. In fact, GigOut! PLUS is an exclusive offering on Samsung devices in the newly-released Samsung GALAXY Tab S


The Next Leap: 5 body parts wearable makers might be neglecting

Sure, everyone loves the wrist, but what about innovation for your feet? Wearables for your hair? As a part of ‘The Next Leap’ series – an e27 and Samsung Developers knowledge sharing collaboration, we will be covering hot tech topics every Tuesday. To start with, we list the trends that will dominate in 2014. The world’s first wearable is


The Next Leap: Distribution strategies for your app

How can you drive downloads for your apps? This instalment of ‘The Next Leap’ will focus on how developers can effectively market their apps It cannot be denied that mobile apps form the backbone of consumer technology today. With roots in both the old-school paradigm of computer programs as well as the new one of


Weekly Cornerplay: Will Samsung app store’s revamp make a difference?

The best Android apps won’t limit their potential market by being exclusive to a second-rate store; it’ll be on Google Play, says Jeffrey Yuwono Welcome to the Weekly Cornerplay, a guest column where each week we analyse a tech product or service. Oh Samsung. Did you know the Korean giant has its own Android app