travelmob introduces "Last Minute Deals" to increase booking revenues
travelmob, a Singapore based peer-to-peer home rental site, has just introduced a new feature today called “Last Minute Deals,” which will enable its Hosts (property owners) to target last minute travelers and increase booking revenues.By Jacky Yap 28 Feb, 2013
The new feature will enable travelmob hosts to offer last minute deals on the platform. For Last Minute Deals, the property has to be available for booking within the next seven days and the Host has to offer a minimum discount of 15%.
Last Minute Deals will be highlighted at the top of travelmob’s Search Results page whenever a Guest searches for a property in a specific destination.
According to travelmob’s internal data, 50 to 60 percent of travelmob bookings occur in the same month of travel, and the average lead time between a booking and actual check-in is less than a week. The new feature is an added functionality to the site’s existing Discount tool, which currently allows Hosts to run their own promotions and offer Special Discounts to Guests on the service.
“Travelers today are seeking authentic experiences and the best deals,” said Turochas Fuad, CEO and co-founder of travelmob. “Last year, we launched Experience Tags to help travellers find the type of travel experience they are looking for. With this launch, we are providing last minute travellers the opportunity to find the best deals. For property owners in the peer-to-peer rentals space, we are also empowering them to differentiate their listings and tap into the market of impulse travellers.”
For hosts looking to find out more about the new feature, you can head over to travelmob’s blog.