With a surge of over 233 percent in tablet sales over the first six months of 2013, it’s an understatement to say that Vietnam has the tablet fever.
According to data from GfK, the local tablet market has seen 206,000 units sold in the first two quarters of the year, and “expanded by 160 percent during the same comparison period”. That means a good US$94 million has been spent on these purchases.
Van Tran Khoa, managing director for GfK Vietnam shared that even though the local market is generally “smaller and less technologically advanced when compared to other countries” in the region, tablets see a rapid surge in terms of sales. He added:
“The rising prevalence of this device in recent times is largely driven by its lowering prices over the recent years which makes it more and more affordable.”
According to GfK’s retail audit tracking, since the service started locally early 2012, there has been “an apparent steady downtrend in the average price of tablets”.
In fact, the average tablet price has dropped by 25 percent within the last six months. Its press release noted: “While the highest point of US$512 was reported in December 2012, average selling price of tablets have subsequently dropped 25 percent in the latest June 2013 report to hover around US$385.”
Most consumers, like in the region, prefer to purchase Android tablets, which jumped five percent to take up 64 percent of the total tablet market in Vietnam this year.
Read Also: Thailand tablet market grows 300% since 2011
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