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News  7, Jun 2013

Vimily is riding on the mobile video space to be the next big thing

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vimily logoVimily, a mobile video sharing app and platform is now live on the iOS App Store. Here’s why we should watch the mobile video space closely.

Australian start-up, Vimily, a mobile app and platform which allows companies to create shareable online video content for competitions, consumer or business events and market research, has just announced its launch today.

The idea is really simple: with Vimily, video content can be easily created, managed and socialised in three simple steps:

  1.  Interview questions are predefined and displayed in the mobile app to prompt users on the subject matter.
  2. The video is recorded and demographic information of an interviewee is gathered on the mobile app and uploaded instantly to Vimily’s platform.
  3. After a video has been approved for publication, the company can repost videos on their own social platforms and websites. Vimily also sends a link of the video to an interviewee so they can share it across Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube.

The videos can be branded with the company’s logo and linked to any website.

Matt Barnett, Vimily’s CEO and Co-founder, believes that online video is providing a more effective way for companies to engage with their customers and drive deeper engagement with their brands.

“Brands are increasingly looking for opportunities to create more meaningful conversations with large audiences in more unique ways. Vimily has designed an app and platform to create personally relevant content in a cost-effective manner that can be shared easily with the masses. By simplifying our approach towards creating and socializing videos online, Vimily has developed a unique market proposition for businesses who want to create video content in an affordable way to carry a message or call to action. Vimily is riding a wave of opportunities and we’re really excited with how companies will use Vimily to engage with their customers.” – Matt Barnett

Why is mobile video a vertical to watch?

Video is definitely one of the upcoming verticals to watch. The space has recently been made popular with Vine, a new product released under Twitter. Twitter has been dedicating a lot of resources to growing Vine, which is a sign that they are bullish about the growth of the mobile video space. Slowly but surely, video sharing will become mainstream because of Vine’s presence in the market.

Of course, several other key players have long been fighting for a piece of the pie, namely, Viddy and Socialcam. Launched back in January 2013, Vine grew past Viddy and Socialcam to become the most popular video-sharing service on Twitter in just a month.  Other than the influence of Vine, another trend fueling the growth of this space is “Participation”. This trend was picked up by Mark Suster, an entrepreneur, who is now a venture capitalist at GRP Partners.

Here’s his recent blog post which I derive a lot of insights from:

You need to build a platform that allows submissions, workflow, multiple story flows, awards, producer profiles and the like. It can’t just be videos on YouTube but I’ll be that YouTube is the distribution platform.

Here’s the thing – if well done I think you could see the Harlem Shake effect where many people want to have a go at participating on the production. Most won’t be of the quality that you want but you now have tons of material and inspiration for your show and you own all of the submitted IP. You share financial results and/or fame as the incentive to participate. It’s American Idol for makers.

The first time you do it the participation will be light. The next time you’ll get more. And the fan producers all help market your show because they too want the attention. Whether they are selected or not! I repeat – free marketing. Done by the masses.

This is the wave of opportunity which Vimily is riding on: socializing videos online, a space I am personally very excited about. With videos, you get to empower your audience to participate and in turn, create more engagements which leads to publicity and more awareness.

Vimily is currently supported on iOS devices, and a free version of the Vimily app is available for download from iTunes for users who want to create and share videos on Vimily’s public platform. The Vimily team is also looking for funding to fuel its international growth.

Vimily is a video sponsor for Echelon 2013 and you can check out their video interviews with our attendees here.

Jacky Yap

Jacky Yap

Having spent one year abroad in Shanghai under the NUS Overseas College Programme, Jacky has an avid interest in entrepreneurship and web based startups. Jacky used to run N-House, Singapore's first entrepreneurial themed residence in NUS, and was also part of the organizing team for Startup Weekend Singapore 2012. You can reach him at jacky [at] e27 [dot] co

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