Xiaomi’s Mi3 phone up for sale again on March 20. Do you want one?

The phone will be up for grabs at noontime on Thursday, Mar 20. Interestingly, this time Xiaomi has revealed that 1000 sets will be available

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Last week, Xiaomi’s Mi3 phone sold out in two minutes on the company e-commerce store. If you still want to get your hands on one, the Chinese smartphone maker has announced that it will be putting up 1000 phones on sale on Thursday, March 20, 2014 at noontime. The price of the phone will remain unchanged at S$419 (US$331).

Love it or hate it, Xiaomi is well known for limiting the number of devices available for order during a launch and its phones have almost always been snapped up by customers in minutes. Recently, we saw it happen with Mi3 as well as the Redmi, which was grabbed in all of eight minutes.

Creating scarcity in a controlled market may not be good move in the long-term as it just ends up infuriating customers, as has been the case with the brand recently.

An interesting development is that though Xiaomi has refrained from divulging the number of handsets it has sold in its sales that barely last a few minutes, this time it has given the 1000 number. Well, that can be seen as a move to pacify customers.

“More Mi3 for sale? You bet!”, quips Xiaomi Singapore on its Facebook page, wherein it has announced that 16GB metallic gray Mi3 sets will be up for grabs this time.

Will you be competing for one next Thursday?

Theon Leong

Theon is a skeptic who believes in possibilities after learning that three thirds of a pie does not add up to one and that cats can be dead and alive at the same time. He writes about business and technology, and is particularly interested in deconstructing complex ideas into bite-sized chunks. His favorite novel is The Little Prince, and spends his free time on chess and video games.

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