Yello Mobile buys out Indonesian price comparison site PriceArea
The Korea-based mobile company has acquired PriceArea for an undisclosed seven-figure amount; going forward the site to focus on mobileBy Jonathan Toyad 05 May, 2014
Acquisitions of Asian companies to expand current modus operandi in the region are getting commonplace these days; see Alibaba and Zendesk for recent proof. Now you can add Yello Mobile to that list of companies in a buying fervour.
The Korea-based mobile media company recently bought Indonesian price comparison site PriceArea (via Tech in Asia). Not only will Yello Mobile expand into Indonesia, it will also take a majority stake in PriceAsia.
The sum is said to be seven figures in US dollars, though PriceArea and investors GREE Ventures and East Ventures declined to reveal more. It should be noted that East Ventures invests in both, PriceArea and Tech in Asia.
PriceArea’s CEO Andry Suhaili said that the company’s future after the buyout will focus on mobile and regional, “Through mobile, [the company] can fully leverage its services and [generate] revenues.” Suhaili said to e27 that the company will expand to Thailand, Philippines and Singapore this year following the buyout.
Yello Mobile offers mobile and internet services and apps throughout Asia Pacific and currently has 10 million monthly active users. PriceArea currently has about 1.4 million online visits per month and had 12 million visits last year.