Zalora Indonesia introduces express delivery and loyalty program
Fashion e-retailer Zalora Indonesia has launched two new programs starting this month: express delivery and the Zalora Rewards loyalty program.By Goutama Bachtiar 22 Apr, 2013
Zalora Indonesia is launching an express delivery and loyalty program this month, which they believe will sustain their user base, get more fashionistas onboard, and keep providing their consumers with the best fashion forward experience as a one-stop destination for fashion and footwear. These are branded as Zalora Delivery Express or “ZDEX” in short, and Zalora Rewards.
Zalora Delivery Express
ZDEX is basically same-day delivery for Zalora Indonesia users. The new service is valid for orders placed from the Central Business District (CBD) in the Greater Jakarta area and other cities across Indonesia. Other terms and conditions are as follows: products should have special stamps, orders should be placed before 12 noon Jakarta time from Monday to Friday, and cash-on-delivery (COD) as payment method. So far, COD has been implemented by the online fashion store in a total of 57 cities and districts.
For orders booked by customers outside the CBD, Zalora Indonesia promises to ship these in one business day at the most, while for non-Jakarta purchases, the item will be handed over to the delivery partner one business day at the latest, too. The express delivery complements their existing services: free shipping and a seven-day return policy.
This new program applies to Zalora Indonesia’s 30,000 fashion items from 600 brands.
Meanwhile, Zalora Rewards is a loyalty program in which customers are allowed to redeem points they have collected from shopping online with special offers, free shopping vouchers, free gift wrapping, priority services, and two coming-soon features: access to Zalora Shopping Club and Personal Shopper.
Like any other loyalty program, the points are redeemable when these hit a certain threshold, and will be valid within 12 months.
Every customer is entitled to attain basic membership. The more they shop, the more points the customers will get, and the higher membership level they will attain – Silver, Gold, and Platinum.
Zalora Indonesia operates under the legal name of PT. Fashion Eservices Indonesia. On their first anniversary last February, they have managed to get traction from 150,000 visitors with 1,000 to 1,500 daily orders.