Zing’s 5-year dominance in Vietnam



Zing is one of the leading websites in Vietnam. They have more popularity than websites like Twitter, WordPress, Wikipedia and LinkedIn.

If you love technology, you should be very familiar with names like Yahoo!, Blogspot, Wikipedia, WordPress, Twitter, Flickr and LinkedIn. They are all popular websites that has huge traffic all around the world. That was what I thought. Apparently, there is one country where they are taken over by a local website and fall behind in terms of awareness and online traffic – Vietnam. In Vietnam, one of the top visited website is Zing.

Zing.vn is made up of a whole range of entertainment portals which provides access to news and music, social networking services, a gaming platform, instant messaging, and online payment. Zing.vn is run by VNG Corporation, an internet company whose main businesses are game publishing, e-commerce and of course, social networking sites.

In Vietnam, Zing’s online traffic only falls behind Google, Facebook, YouTube (Google) as well as their local news website VnExpress. Alexa verifies this, naming it the top six website in Vietnam (as of September 10, 2012).

Zing Vietnam Alexa

Launched back in 2007, Zing has had several key milestones. Action.vn shared with us Zing’s important milestones over the last few years. The infographic included a few key points we like to highlight:

  • Zing News was launched on August 2007.
  • Zing because the top site in Vietnam with the highest traffic a year later.
  • Zing Me became the biggest social network in Vietnam with 911,000 active members per month in September 2009.
  • Zing launched their mobile apps (iOS and Android) in October 2010.
  • Zing phone launched.
  • A million photos are uploaded per day onto Zing Me in May 2012.
  • Zing News generates over 417 million pageviews a month.
  • Users listen to over 7.1 million songs daily on Zing MP3.

Speaking about the music industry, Vietnam’s largest Internet music company, NCT Corp., recently launch their own social network Nivi.vn in August. How have they been doing? Judging from the huge traffic and explosive traction, the Vietnam market is clearly dominated by Zing. Perhaps that is why music streaming subscription provider Deezer, which recently launched in Malaysia and Singapore, have no plans to enter the competitive market in Vietnam but instead focuses on Indonesia and the Philippines.

View a snapshot of the infographic below or click to view the complete infographic.


Zing infographic

Image Credits: Alexa, Action.vn

Jacky Yap

Having spent one year abroad in Shanghai under the NUS Overseas College Programme, Jacky has an avid interest in entrepreneurship and web based startups. Jacky used to run N-House, Singapore's first entrepreneurial themed residence in NUS, and was also part of the organizing team for Startup Weekend Singapore 2012. You can reach him at jacky [at] e27 [dot] co

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  • tomosaigon

    I know the author isn’t familiar with the Internet scene in Vietnam but that’s also why you shouldn’t report on it without checking with unbiased third parties who do know Vietnam.

    Until then I suggest you stop writing stuff that you may be embarrassed by later.

  • http://twitter.com/Jackyyapp Jacky Yap

    Hi Tomo!

    Thanks for the comment. May I ask which are the facts in the post that are not true? Would be happy to make any necessary updates to the post.

    Perhaps you know more about the scene in Vietnam more than I do. Would really appreciate it if you could share more with the community.

    Thanks a lot!

  • tomosaigon

    Few quick bits:
    1. WordPress.com and Blogspot are blocked by some ISPs. But still they’re not very popular platforms.
    2. Yahoo! was previously the main social/blog platform until 360 shut down (which was when Facebook exploded in popularity here). The chat network is still widely used, not overtaken.
    3. Zing is super popular as a place to download music illegally. But nobody I know uses it over Facebook for their social networking (I’m sure some people in the countryside do though). So it’s akin to saying Google+ is a huge social network by counting all the Gmail users.

  • http://www.facebook.com/ngansau Ngân Sâu

    Actually, Zing is the leading entertainment website in Vietnam. Their target consumer is totally different with WordPress,Wikipedia,…

  • tomosaigon

    If you look at some countries, they have no foreign websites in the top 10. Vietnam’s is dominated by big American websites, followed by Vietnamese news and entertainment content. Why is Twitter so unpopular in Vietnam? That’s another story, but it should be mentioned when talking about NCT’s Nivi, which is a lot more like Twitter. The article asks “How have they been doing?” but it’s not clear from the article what the answer to that is.

  • tomosaigon

    Hihi, Ngan, that was just a reply to add to this thread, not just a reply at you. :)

  • Ha Nguyen

    @tomosaigon:disqus : I think the writer has his own estimation base on the facts collected from Google ads planner, Zing is leading on music and online gambling but not in social network :)

  • tomosaigon

    Maybe Zing themselves provided the numbers for themselves. But then we would ideally want objective numbers from a source comparing all networks on an apples-to-apples basis. :)

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