Asia Innovations Group (AIG), a global mobile internet company, has announced today the acquisition of the Vietnamese online video company BIG CAT Entertainment for an undisclosed amount.
BIG CAT found its success creating YouTube, social media, and viral-friendly video content for the Southeast Asian audience.
The company has built the largest online video network in Southeast Asia, amassing over 2.3 million subscribers and over 1 billion views.
For example, its most popular video on its YouTube channel Ghien Mi Go has nearly 50 million views; the next seventeen most popular videos all crossed the 5 million view mark.
“In BIG CAT, we saw a unique combination of creativity and metrics that drove their rocketing growth. In essence, BIG CAT has ‘productised’ creating hit online videos. This ability is a natural fit with AIG’s deep product and business portfolio,” said AIG Co-founder Andy Tian in a statement.
AIG was founded by internet veterans Andy Tian and Ouyang Yun — Tian brought Zynga to China and Ouyang Co-founded Groupon China.
The company has made other acquisitions in the entertainment sector in recent months. It bought two livestreaming companies over the summer, the the Chengdu (China)-based Feiyue and Taiwan’s MimiCam.
“We have always wanted look to find a strong partner with global knowledge and synergy, to grow together and to be BIG together,” said BIG CAT Co-founder Johnny Tri Dung.
“When we met with Andy and learned more about the story of AIG, we felt not only the chemistry between the founders of the two companies, but also convinced that AIG can truly help us grow stronger and expand internationally with AIG global resources and know-hows, besides supporting us financially,” he added.
AIG’s investors are a who’s-who of companies: Kleiner Perkins China, Magic Stone Investments, Wicklow Capital, Ventech Capital, Index Ventures, WhiteStar Capital, and leading angels from Qunar, Facebook, Google, and Zynga.
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