13 Irish adtech startups you need to know about

Ireland boasts one of the largest and most innovative adtech industries in the world. Here are 13 of its most interesting adtech startups

By geektime


Ireland’s creative culture translates into a truly diverse advertising industry. That encompasses everything from small agencies doing big things (Zero-G, The Social House and Thinkhouse, to name but a few), to international names with a base in Ireland (Publicis and Rothco among them) and tech leaders like Quantcast, Hubspot and Marketo.

Access to international social media giants like Facebook, LinkedIn and Twitter has also helped foster adtech innovation in Ireland, resulting in a number of groundbreaking startups which are winning awards and prestigious clients on a global scale.

Also Read:Yello Mobile acquires adtech startup Adplus

We’ve rounded up 13 Irish adtech startups you need to know about right now. These include everything from online video ad editors and ad blocker-blocker to an analytics company founded by an Irish rugby superstar.

1. ViddyAd

An online platform which allows businesses to create low-cost video ads in minutes using their library of clips and editing software, ViddyAd was founded in 2013 by CEO Grainne Barron, and is currently based in Dublin and San Francisco.

2. Vidiro

Promising ‘awesome adtech for YouTube’, Vidiro delivers analytics on videos with precision using contextual video level targeting technology. Founded by Kevin Magee and Simon Factor, they launched in 2013 and in 2014 and built custom YouTube analytics software for The X Factor (they call it the “Justin Bieber algorithm”).

3. PageFair

PageFair makes ad blocker-blockers, giving hope to websites dependent on their ad revenues and creating a sustainable advertising ecosystem. Founded by Sean Blanchfield, Neil O’Connor and Brian McDonnell in 2012 and backed by Tribal Ventures, Frontline Ventures and Enterprise Ireland, they won a further US$400,000 in funding last year. Another recent round brought their total funding to over €1 million.

4. Popdeem

Social rewards platform Popdeem lets brands amplify their campaigns by rewarding customers with instant coupons or sweepstakes, which are activated either in store or tied in with brand campaigns. Founded by Declan Egan, Kevin Glynn, Gavin Hayes and Richard Whelan, they graduated from startup accelerator Wayra in 2013, and in 2014 announced €500,000 in funding from Delta Partners.

5. CityBcon

Launched for Dublin on iOS, CityBcon (founded by Karin O’Brien and John Fleming) is the world’s first iBeacon application which covers an entire city. What this translates to is a new way for retailers to target their customers which puts the user in charge of their own data, without the need for SMEs to develop their own mobile apps.

6. TVadSync

Founded by Ronan Higgins and Pieter Oonk, this Irish startup (with offices in Dublin and the UK) lets advertisers run short bursts of mobile advertising synced with the airing times of regular TV ads. Addressing the gap left by declining TV viewership, they’re currently working with Omnicom and Publicis on campaigns for clients such as Pepsi Max, Vodafone and Ryanair.

7. SparkPage

Founded in 2012 by Garrett Reynolds and Peter Tanham, SparkPage aims to grow life-long customers with their email marketing platform. This creates detailed timelines of a brand’s relationship with the customer through email, allowing for A/B testing and optimisation. SparkPage is backed by Enterprise Ireland through the New Frontiers programme.

Also Read:5 things that will shape mobile advertising in 2015

8. Pulsate

Pulsate creates customer journeys with messaging dependent on geo-location, their behaviour and CRM. Headed by founder Patrick Leddy, the service logs a customer’s purchase history, their location visits and how they respond to campaigns to deliver effective targetting and upselling.

9. Birdleaf

Founded by Scott Kennedy and Cian Brassil, Birdleaf compiles customer intelligence by analysing the contents of emails. Using automated searching and segmenting of data, it turns a simple email into a mine of actionable, valuable information for brands.

10. 4Impacts

Founded by Irish rugby star Donncha O’Callaghan in 2013, this digital out-of-home marketing company tracks audience data as well mobile analytics, merging them with publically available open data and social media insights to create an extensive customer profile.

11. Adforce

Launched in 2009 and with offices in Dublin and New Jersey, Adforce is a division of the Digital Reach Group (DRG). It comprises a multi-platform advertising network, offering a single option for brands seeking advertising across mobile Internet, mobile apps, social media and video. In May this year, they also launched a digital radio advertising platform, partnering with the TuneIn streaming service across Europe.

12. FoneSense

A graduate of Dublin’s recently-closed Wayra accelerator, this award-winning mobile advertising app begins with a simple premise: that phone users will opt into using a brand’s jingle as their ringtone in return for rewards. Founded by CEO Christian Ryder (with Ding co-founder David Shackleton serving as investor and advisor) they already list the Irish Times, Enterprise Ireland and Microsoft among their key partners.

Also Read:Why are Indian startups so obsessed with TV advertising?


Under Founders Luca Boschin and Alessandro Prest, this startup has created software which enables phone users to scan the logo on any product and instantly receive information about the product, including special offers. Originally from Switzerland, LogoGrab relocated to Ireland for better access to VC funding and help from Enterprise Ireland’s Start in Ireland initiative. They recently signed a deal with McDonalds in Europe, alongside their work with clients Coca-Cola and Innocent Smoothies.

The article was first published on Dublin Globe. It has been reproduced here with permission from Geektime.

  • Vidiro
    Vidiro Ireland VIDIRO is an advanced video data analytics company with core advertising technology which finds and delivers perfectly targeted YouTube ads to relevant audiences.
  • PageFair
    PageFair Ireland PageFair is used by thousands web publishers to measure adblocking and recover lost revenue .
  • CityBcon
    CityBcon Ireland CityBcon is an Enterprise Ireland backed company with a mission to transform how locals and tourists interact with their city. Why is everything about search for things.
  • TVadSync
    TVadSync Ireland TVadSync helps advertisers and agencies improve TV ad campaign performance by generating lift in core metrics from second screen audiences.
  • SparkPage
    SparkPage Ireland SparkPage is a Lifecycle Marketing platform for Web & Mobile Apps.
  • Pulsate
    Pulsate Ireland Pulsate enables direct communication with customers based on their location, context, interests and behaviours. Pulsate allows you to design and push rich media content directly to customers devices.
  • Birdleaf
    Birdleaf Ireland Birdleaf automatically collects and analyses demographical information on your customers from their email address giving you a clear picture on your different user profiles.
  • 4Impacts
    4Impacts Ireland 4Impacts is a provider of high-end digital advertising across high dwell-time areas. 4Impacts brings together a number of individual functions in digital advertising, audience detection, social media.
  • Adforce
    Adforce Ireland They specialize in digital advertising and publishing, helping customers both profit from the opportunities and triumph over the challenges offered by the rapidly changing world of digital media.
  • FoneSense
    FoneSense Ireland FoneSense enables to engage your users in a captivating manner using highly targeted content & offers of engagement at the right moments.
  • LogoGrab
    LogoGrab Ireland LogoGrab is the easiest way for brands to use Augmented Reality in their marketing campaigns.

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