Digital marketing is not new and most companies think they already know what it is all about. For startups, going digital makes a lot of financial sense. Traditional marketing is expensive, and it can take ages to understand the ROI on the campaign.

But a lot digital marketing these days is throwing spaghetti at the wall and hoping it sticks.

How do you attract the right audience? How do you cater to their likes and needs? How do you rise above the noise?

These four tips will help get the campaign going.

1. Establish your digital platform

Before beginning a digital platform to kickstart the marketing campaign, first understand the goals of the campaign? Once that is established, select the platform. Is a website best? A social media blast? What about a simple tool?

Where I work, we like using google analytics and hotjar to track the effectiveness of how our websites and marketing campaigns are doing. They are both simple, free and easy to use (pay if you wish to track more than just the basics).

2. Target and engage your consumers

Do giveaways, host a mini Q&A session. Push out surveys or share user-generated content online (remember, they have to be relevant to your campaign or they will not work). The point is to get your consumers excited and talking. With tools like Instagram stories, marketing has never been easier.

All you need are your smartphone and the Instagram app to start engaging your consumers!

Also read: 4 unconventional digital marketing tips for experts and starters alike

3. Videos speak louder than pictures

Surprisingly, a lot of companies still have not adopted video as a go-to tool for their marketing campaigns. Many startups Misconceptions of it being too time-consuming to film and too expensive are some of the reasons why.

Try explainer videos, the popular video tool more startups and companies are using to tell stories about their product, campaigns, to values and goals of the organization.

I personally like RenderForest and Biteable for their ease of use and wide selection of free templates for different types of video categories. Most importantly, they’re free.

4. Wrapping things up

Take it from Chris Brogan, “Marketers like to build digital relationships and reputation before closing a sale”.

It is all about forging relationships and identifying with the needs of your customers and having a good marketing campaign without bursting your budget is a good way to reach out to them.

Another great resource is Founder’s Institute and this link is a good place to start.


About Hui Shan

In her free time, you can catch Hui Shan watching Netflix and reading a good book. Hui Shan is part of the publicity team at The Sandbox Office in Ngee Ann Polytechnic, which spreads awareness on innovation, entrepreneurship and FinTech programmes within the campus community and to the general public.

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