When I first heard about growth hacking several years ago, I thought it was just a buzzword, startup jargon used only in San Francisco by guys with $3,000 suits and bare feet. But I was wrong! Growth hacking has become an essential element of starting and growing a new business.
When it comes down to it, growth happens through marketing, and the best marketing happens when you use the best tools.
Here are five of the marketing tools I believe could best grow your business:
Landing pages are extremely important when it comes to converting visitors into customers, so it shouldn’t come as a surprise that it can be difficult to build and test them thoroughly. Unbounce makes this process much easier. With a drag-and-drop interface, the programme makes it easy to set up pages and create forms, even if you don’t know a line of HTML code. With the programme’s wide variety of templates and seamlessly integrated A/B testing, Unbounce is one of the best tools out there for turning shoppers into buyers.
These days, plenty of marketers talk a big game about Big Data, but few actually use the information they have to make meaningful decisions about their businesses. Maptive gives you an easy way to mine your data by allowing you to upload a spreadsheet of addresses and see them laid out on a custom map. Use this free tool to determine where your products are selling best, uncover the best spots for an upcoming marketing tour or answer any other question you have about the geography of your data.
Since digital marketing is obsessed with conversion rates, increasing conversions by a few percentage points can make a huge difference to the bottom line – that’s where LeadzGen provides an edge. LeadzGen is a cloud-based marketing intelligence tool that automatically tracks your website visitors, finds their company and contact information, turns those visitors into leads, and feeds your sales pipeline. Try this free tool to discover who exactly visited your website and how to contact those prospects.
Online surveys can be dull and robotic – and these dry forms certainly don’t encourage interaction. Instead, Typeform helps you create surveys that are fun, interactive, and enjoyable to look at. The user experience looks and feels great, allowing you to acquire more data through your forms and make the data more useful. With Typeform, you can adjust survey questions to fit your brand, as well as use the integrated analysis feature to reveal patterns and trends. Over time, this will help you adapt your message and product lines so that you continue to grow.
Want to know how visitors are behaving on your site? CrazyEgg shows you where they click, how far they scroll, what they watch and more. In addition, CrazyEgg’s heat mapping tools allow you to segment your traffic and determine whether certain design or content elements are resonating more with one group than another. This can give you plenty of meaningful feedback on your site, without having to run dozens of A/B tests. It’s an easy to use, affordable tool that will make a big difference in your messaging and growth.
No one can manage growth alone, which is why it’s so important that you have the right tools in your arsenal. These five tools will give you a great start when it comes to growing your customer base, managing your social media presence, and improving your conversion rate – virtually guaranteeing your company’s growth and success.
Do you use any of these tools (or any others) to encourage growth in your company? Share your experiences in the comments below!
The views expressed are of the author.