(L-R): Jimmy How, CEO of Involve Asia, Aziz Hussein of Cradle Seed Ventures, and Sabina Chang, COO of Involve Asia

(L-R): Jimmy How, CEO of Involve Asia, Aziz Hussein of Cradle Seed Ventures, and Sabina Chang, COO of Involve Asia

Involve Asia Technologies, a Kuala Lumpur-based digital performance marketing platform that connects online merchants and brands to end customers via digital publishers, has secured an undisclosed amount in Series A funding co-led by Cradle Seed Ventures (CSV) and 500 Startups.

CSV is the venture arm of Malaysian early-stage technology startup ecosystem influencer and financier. This is CSV’s first investment since launch in June this year.

Involve Asia will use the funds to aggressively expand its market presence as well as to broaden and accelerate product development.

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“The funds raised from CSV and 500 Startups will be spent primarily on expanding our operations across Southeast Asia as well as for our technology development and developing partnerships in the region, particularly in Indonesia,” said Jimmy How, CEO and Co-founder of Involve Asia.

An e-commerce-focused marketing platform, Involve Asia enables merchants to empower their digital marketing efforts and generate more sales by providing performance-based offers to publishers. Publishers, on the other hand, get to generate income from their websites through promoting relevant and unique content from any of the merchants to their audience.

To date, the startup claims to have more than 80 online merchants and over 1,000 publishers in its network. It has a presence in Malaysia, Singapore and Indonesia.

According to Cradle Seed Ventures CEO Aziz Hussein, its interest to invest in Involve Asia was due to the company’s ability in securing some of the largest digital publishers and e-commerce retailers in Southeast Asia.