Singapore-based budget hotel booking platform RedDoorz has raised an undisclosed amount in funding from 500 Startups to expand operations in South East Asia (SEA). This is the second tranche of its pre-Series A round started with a funding from Jungle Ventures in September last year.
RedDoorz, which launched its Indonesia operations three months ago, will also use the funds to intensify its outreach in the country, while expanding its reach across other SEA markets, including Thailand, Singapore and Kuala Lumpur.
RedDoorz was launched by Commeasure, a technology platform that helps hotels distribute and manage their digital presence. Since launching in 2014, Commeasure has worked with over 500 hotels across India and Asia.
Started by Amit Saberwal and Kunwar Asheesh Saxena, RedDoorz is an asset-light budget accommodation brand and service offering for hotels, resorts, inns, service apartments, B&Bs and guesthouses. For hotel owners, it provides access to expert advice and assistance to standardise their offering and directly distribute online through its technology platform.
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The company estimates that the SEA travel market is over US$60 billion in size, with prominent tourism and business hubs, including Thailand, Bali, Singapore, Jakarta and Kuala Lumpur.
It sees tremendous potential for growth in this market which is still is highly fragmented with low adoption of online distribution technology.
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