South Korea-based time management app developer Day2Life has announced that it has raised 100,000,000 KRW (US$100,000) from 500 Kimchi, a microfund managed by leading early-stage incubator-cum-fund 500 Startups.
The startup will use the investment for distribution as well as for monetisation via in-app purchases and from event organisers promoting their events on JUNE.
“When it comes to distribution, we’ve validated our product in Korea which we used as a testbed during the past year. With this investment, we will try to penetrate the US market which is our target market for distribution,” Day2Life Founder Wonil Park told e27.
Day2Life was approached by 500 Startups after its presentation at the K-Global Startup Engine Demo Day 2015.
The startup was founded in January 2013 by Park, a former researcher at KAIST and LG. Day2Life claims its app ‘JUNE’ can help manage one’s schedule 2.5 times faster than conventional calendar apps by using a structure-based drag-and-drop technology that eliminates the need for multiple page transitions.
It provides various planner functions such as events, to-do’s, memos, and alarms, besides widgets like calendar, schedule and note applications which can be used on the phone’s home screen for faster access. In addition, it is able to sync with contacts, birthdays and anniversaries via Facebook.
“We think that we can provide personalised event suggestion in the planner based on event information. We analyse user’s event information in their calendar, such as event title, location, memo to understand user interests. There are tons of events around us only seen on platforms like Meetup and Eventbrite, and the fact is that people don’t regularly check these platforms to see what’s available. We wanted to provide the information directly to their planner to suggest and better implement these events into people’s lives,” added Park.
JUNE claims to have 230,000 downloads till date, and has 150,000 monthly active users.
Talking about competition in the market, Park said that most calendars are designed just for viewing, because the hypothesis of traditional online calendars is that people plan in PC and they just want to check on mobile. “This is the reason why most of the calendar apps have so much clutter when you want to plan such as adding, viewing and editing in mobile.”
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