aCommerce Indonesia appoints new CEO and COO

Snorre Larstad  and Hadi Kuncoro have been appointed to lead aCommerce’s Indonesian operations as CEO and COO respectively

By Anisa Menur A. Maulani


aCommerce, an end-to-end e-commerce solution provider, announced today that Snorre Larstad  and Hadi Kuncoro have been appointed to lead the Indonesian operations as CEO and COO respectively.

Their appointment is part of the company’s effort to foster growth in the country, which is estimated by an A. T. Kearney study to grow up to US$30 billion over the next few years from US$1.3 billion in 2013.

Indonesia is aCommerce’s biggest regional operation in Southeast Asia surpassing Thailand and Philipines with 360 employees.

“… We are confident that this pairing will streamline our incredible growth and gear us up for the next phase of our commercial development in Indonesia,” said Paul Srivorakul, Group CEO of aCommerce.

Larstad succeeds previous co-CEOs Hadi Wenas and Adrian Suherman, who have moved to take up executive positions in leading national companies. He welcomed the industry’s entrance into a rapid growth phase with aCommerce “at the forefront of providing solutions for any obstacle in the growth path of the e-commerce industry.”.

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The company is powering e-commerce for leading international brands such as MatahariMall, PT Mitra Adiperkasa (MAP), BerryBenka and L’Oreal.

In July, the company doubled its warehouse capacity to 9,332 square meters with a new Pondok Ungu fulfillment centre (FC) of more than 5,232 square meters to supplement the existing 4,100 square meters Halim FC.


L-R: Hadi Kuncoro and Snorre Larstad

The new management

Larstad is a Norwegian international management executive with past experience as Chief Strategy Officer at Morris Group, China, where he helped scale a private Chinese manufacturing company into a global enterprise across 30 international markets.

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As a member of idEA and Deputy Chief Indonesia Logistics Association, Kuncoro is a pioneer of e-commerce in Indonesia, with previous postings as COO at First Logistics and VP and Operations Director at Zalora Indonesia, to name a few.

“aCommerce will play an integral role in the realisation of Indonesia’s e-commerce dream and in building a great ecosystem for the industry over the next five to 10 years,” said Kuncoro.

Disclaimer: aCommerce is an Ardent portfolio company. Ardent Capital is an investor in Optimatic Pte Ltd, the parent company of e27.

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