Eywa Media, a Singapore-based Big Data adtech startup, has secured over US$1 million in seed funding from Indian VC funds Mantra Ventures and ah! Ventures. The round also saw participation from US-based Viktor Koenig PE Fund.
Eywa will use the capital to scale the business over the next 12 months and install its product EWYAConnect TV+ in multiple countries across the ASEAN region.
“Today traditional networks (TV, radio, out-of-home, cinema etc) along with digital networks function in silos whereas the consumer is still the same consuming content and ads across,” said Eywa Co-founder and CEO Ramsubramaniya Raja in an official statement.
“Our EYWAConnect TV+ platform seamlessly connects with the ecosystem of connected devices using our mobilesync SDK on one end and the cloud-based enterprise software on the other end. [It allows] broadcasters, advertisers etc. to embed consumer interactivity and engagement via our audio detection technology and reach out to the consumers. [Until] now [this] has not been fully possible,” he added.
Founded in late 2013, Eywa Media leads audience interaction and engagement measurement along with deep analytics using sophisticated audio detection technology for brands, broadcasters, retailers, advertisers, and production houses across connected devices.
Signal processing technology is a process of numerically manipulating signals with the intention of compressing an analog. The technology is used in — among other applications — video/audio compression, digital communication, sonar and radar.
“As the world gets further connected through multiple devices, the ability to analyse data in real time and give actionable intelligence to marketers and broadcasters becomes super critical,” said ah! Ventures Founder and CEO Harshad Lahoti.
The startup headquarters is in Singapore with a global development centre in Bangalore.
“We regionally have traction across Singapore, USA, India, Malaysia, Thailand, United Arab Emirates, Qatar and Saudi Arabia,” Eywa Co-founder and CSO Anshuman Pratap Chaudhary told e27.
Eywa was incubated at Kyron Accelerator and began operations in 2014.