The Belong Founders

The Belong Founders

Belong, an Artificial Intelligence-based hiring platform, announced today it has raised US$10 million in Series B funding round led by Sequoia Capital India, with participation from existing investor Matrix Partners India.

The Bangalore-based startup will use the funds to accelerate product development, expand sales and support operations, and hire new talent.

Founded in 2014, Belong helps businesses discover and target high-fit talent, engage candidates through personalised interactions, and accelerate hiring cycles at scale. The SaaS solution is used by industry leaders such as Cisco, Amazon, UHG, Tesco, Reliance Jio and ThoughtWorks.

The company claims outbound hiring solutions are seeing demand because of diminishing returns on inbound hiring with top talent today no longer ‘applying’ into jobs. Belong addresses this challenge head on. While its ‘Discovery’ solution uses machine intelligence to help recruiters target highly relevant candidates open to pursuing new opportunities, its ‘Engagement’ solution enables recruiters to convert target candidates into interested candidates with 3x more efficiency than traditional platforms.

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“Talented candidates today are overwhelmed by the ‘spray-and-pray’ tactics of traditional recruiting. Not only does it annoy them, but it also leads to poor engagement and conversions for recruiters,” said Co-founder and CEO Vijay Sharma. “With Belong, hiring efforts can be highly targeted and personalised to generate win-win conversations where the company’s offering and the candidate’s needs are truly aligned. This is a vision for the future of recruiting.”

The startup has previously raised its Series A funding in June 2015. Since then, it has doubled its number of mid-market and enterprise customers, and has seen a 411 per cent year-on-year increase in the number of offers generated via its platform.

The firm also offers a series of features to automate diversity recruiting, bring company-specific relevance into people search, and offer automated talent market insights and reports.

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Timed with the investment, Belong today also announced the launch of Belong Experts, a platform that connects employers to a verified network of independent talent experts for start-to-finish hiring support.


With Belong Experts, companies can engage ready-to-interview candidates who have been custom-sourced and qualified for their hiring needs; get end-to-end hiring support from domain-specific talent experts, including candidate engagement, interview scheduling and coordination, and offer management; and get the Belong platform advantage, which includes AI-driven search, in-app collaboration with recruiting teams, and job-based analytics to optimise hiring.

Launched as a pilot last year, the new solution is already used by companies like Uber, LendingKart, Xola and Postman.