Apple is facing a string of lawsuits after it was revealed that Apple deliberately slowed down iPhones with aging batteries and kept mum about it until independent investigations were conducted.
At least nine lawsuits — eight in the US and one in Israel — were filed against company regarding this matter.
One lawsuits alleged that the batteries’ inability to cope with processing speeds without a software patch was a defect, and that Apple should provide free battery replacements.
Others say that Apple led many users to misdiagnose the cause of their phone’s slowdown, forcing them to change a newer model instead of replacing the battery at a fraction of the cost.
The Cupertino-based company had released a statement last week clarifying that the lithium-ion batteries’ ability to handle intensive tasks under strenuous conditions — such as extreme cold weather — becomes diminuished as they age, and this may lead to iPhones shutting down abruptedly.
Thus, they released software patches to enable iPhones with older batteries to still run without sudden breakdowns, albeit slower. One was released in January this year, targeting the iPhone 6, 6s and SE series, while another was released this month, targeting the iPhone 7.
But many netizens have rebuffed Apple’s explanation, citing that the company’s disclosure had come only a year after the patch was released — and only after an inquiry; And as a result of Apple’s opaqueness on the matter, many users may have opted to change to a new phone altogether instead of just getting the battery replaced.
iPhone X lower sales forecast
The iPhone X may have just been released to much fanfare and adulation, but Apple is already cutting down on production orders in January next year, amid falling demand.
Several analysts interviewed by Bloomberg have cut their iPhone X shipment projections by five to 10 million. New York-based research firm JL Warren Capital said that the iPhone X’s “high price point and lack of interesting innovations” were to blame for the lukewarm reception.
The Bloomberg report also stated that Apple has adjusted its sales forecast to 30 million in the first quarter of 2018, down from 50 million. Its sole manufacturing partner for iPhone X, Foxconn, also known as Hon Hai Precision Industry, has also ceased recruiting new workers.
In China, there has been less social media chatter about iPhone X compared to its predecessors, according to a Reuters report. On Weibo, there were only 4.97 million posts on iPhone compared to iPhone 6’s six million posts.
This is partly due to increasing competition from homegrown brands such as Oppo, OnePlus, Xiaomi, and Huawei; many of which have developed flagship phones comparable to the Apple iPhones in technical specifications but at lower price points.
Image Credit: Apple