Silicon Valley venture capitalist ‘Desh’ Deshpande, along with existing investors Amar Sawhney, Rick Braddock and Fred Khosravi, also participated in this round.
The firm provides consulting, outsourcing and technology solutions to help companies make better data-driven decisions in functions like sales, marketing and risk management operations.
The funding will be used to accelerate hiring, build a sales force, increase marketing, develop products and expand markets including new verticals and geographies. Sanjeev Aggarwal, Co-founder and Senior Managing Director of Helion will join the board of the company.
Expansion to Europe
Founded in 2010, by Jassi Chadha and Navi Chadha, Axtria has developed proprietary analytical applications like SalesIQ, MarketingIQ and RiskIQ. These applications get embedded in customer platforms, delivering insights at the point of decision. The key solutions areas include sales operations management, marketing operations management, data and technology, customer operations management and risk management.
Headquartered in New Jersey with an office in Gurgaon, India, Axtria has been focussing on clients in the US market primarily and claims to be working with more 60 clients in the life sciences, healthcare, banking, financial services, retail, CPG and high-tech verticals.
The company will continue to focus on these industry verticals and is targetting expansion into Europe in 2016.