(L-R) BabyBerry Co-founder Dev Vig, Subhashini S and Balasubramanian

(L-R) BabyBerry Co-founders Dev Vig, Subhashini S and Balasubramanian

BabyBerry, a mobile app that can help you out with all the right advice and information on kids aged 0-3 years, has secured US$1 million in angel funding from a group of investors, led by prominent businessman Nitin Bagamane.

Others who joined the round include Vinay Goyal, Founder of Instavans, and Navin Patil, an investor from Belgaum.

The app, owned and operated by Bangalore-based Cerebrahm Innovations, will use the investment for product development and marketing initiatives.

BabyBerry was launched by Balasubramanian (CEO), Subhashini S (Director) and Dev Vig (CMO) — all come with many years of experience in leading MNCs.

It is a child health and wellness platform, designed to help new-age parents in providing the best possible environment for their child’s holistic growth and development.The BabyBerry app

Unlike other parenting apps, BabyBerry focuses on the holistic development of the child by providing tools and resources that a parent would need, claims the company.

The app comes with features like digital vaccination chart and reminders, WHO growth chart, milestone information, health records management and access to the nearest doctors based on geo location. The milestone information covers all aspects of child development –- physical, cognitive, social, emotional and language.

The platform also provides curated and personalised content from experts like paediatricians, nutritionists and psychologists.

BabyBerry, which was commercially launched in November 2015, claims to have registered close to 51,000 downloads till date on Android as well as iOS platforms.

As part of its aggressive expansion plan, BabyBerry will soon start catering to expecting mothers and couples planning to go the family way.

According to Co-founder Vig, the company has also added an e-commerce element to its platform, which is already live in Bangalore. “We do a constant analytics of orders received, and maintain inventory accordingly. For the same, we run a warehouse in the city. We will launch the e-commerce service across the country soon,” he told e27.

“We see a lot of potential in this domain. Parenting is a phase that deserves intense focus and attention. We are confident that BabyBerry platform will add great value to its target audience,” said Bagamane.