On February 1st, the omni-channel fashion company Love,Bonito announced itself as an e-commerce startup that should be taken seriously. The women’s fashion brand raised US$13 million to further strengthen its platform that mixes the pop-up style of retail with a traditional e-commerce marketplace.

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One the latest episode of The Growth Game, Co-founder Rachel Lim explains how to stand out in a crowded market and what she hopes for women in Southeast Asia.