The Millenial generation seems to be the biggest audience these days, and game developers and publishers are taking heed. With mobile devices popular among the young crowd, Condé Nast publication Teen Vogue has just co-released a game that focuses on young ladies (and young men) keen on the fashion scene.
Game developer Frenzoo has launched a branded version of its Me Girl fashion role-playing game for Android and iOS, which simulates experiences of real-life fashion interns. “Our mission with Me Girl™ is to create personal, playful and inspirational experiences,” says Frenzoo CEO Simon Newstead. Teen Vogue Me Girl bills itself as the first 3D fashion role-playing game from Teen Vogue.
“The growing trend of young female gamers is exploding, especially on mobile devices, and the timing was finally right for us to expand into the space” says Teen Vogue Editor-In-Chief, Amy Astley, noting that the game highlights elements both from the fashion industry and the career growth of the in-game character.
In Games.com’s review of Teen Vogue Me Girl, Joe Osborne agrees with the focus on career, noting that it has a more practical goal than games that feature adventurous female leads like Tomb Raider. “Teen Vogue Me Girl isn’t for the girl or boy seeking courageous adventure, it’s for the one working toward his or her dream job.”
The Teen Vogue Me Girl smartphone app has the following features:
- SEE the actual Teen Vogue Fashion Closet
- STYLE your own avatar for realistic Teen Vogue assignments.
- SHOP virtual fashions in the latest trends curated by Teen Vogueeditors.
- SHARE photo shoot images on Facebook and Twitter.
- SHOW OFF styling skills with players around the world.
- SEASONS updated regularly – every month new assignments to play.
Based in Hong Kong, Frenzoo is the company behind the Style Me Girl mobile game, and is backed by Ambient Sound Investments, an early-stage venture firm supported by the founding engineers of Skype. Frenzoo is also supported by Siemer Ventures, K5 Ventures, Metaverse Services and other firms.