Indian customer intelligence and marketing automation platform BetaOut today announced that it has raised an undisclosed round of funding from East Ventures and several unnamed angel investors.

The round of funding followed the company’s US$1.5 million pre-Series A round which was announced on April 2016.

In a press statement, BetaOut stated that the company plans to use the funding to “bolster its operations in Indonesia, and other parts of Southeast Asia, expand their clientele, and focus on product development.”

The company also cited plans to enhance its mobile offerings and introduce newer features on its platform such as machine learning, live chat plug-ins, etcetera.

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The new funding round may further strengthen the company’s plan to dig deeper into the Indonesian market, which it has secured clients such as Tokopedia, Ralali, and Tripvisto.

“Indonesia is an important market for us and having the support and domain expertise of East Ventures, will help us in executing our vision of enabling e-commerce marketers across Southeast Asia to retain their customers and drive better ROI,” said BetaOut CEO and Co-Founder Ankit Maheshwari.

For East Ventures itself, this funding round is the second it has announced since launching its fifth fund for Southeast Asian startups.

Image Credit: BetaOut